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Workshop Webinar: Content Performance

You’re invited to our fifth deep-dive content strategy workshop focused on content performance.

Creating, optimizing, and publishing a steady stream of content required for content marketing success takes a lot of work, time, and money. But unless you can pinpoint and achieve specific content marketing performance goals, you’re basically up the content creek without a paddle.

Attend this workshop webinar with host Byron White and guests Andy Crestodina, Jeff Coyle, and Alice Ko to learn how to select the right KPI’s to target for various budgets, channels, challenges, and staff sizes. And surface with clarity on how to craft strategy using SEO and AI-powered tools, so you can deliver on your performance goals and make content marketing a slam dunk.

Attend this workshop webinar and learn how to…

• Set reachable performance goals like traffic, engagement, conversion, and LTV
• Discover which content is winning and which channel is performing best/worst
• Tap tools to boost the likelihood you’ll achieve performance success
• Fix small issues that can have a big impact on your performance goals