As it turns out, content marketing is intimately connected with the art of selling and the science of customer service. These three amigos together grow sales. Great content attracts leads. Quality leads drive sales. And amazing service keeps customers coming back for more.
Join host Byron White and guest David Meerman Scott, author of a new book called The New Rules of Sales and Service for the 55th content marketing webinar. David will serve up the inside story of how agile selling, real-time customer engagement, big data and killer content now combine and combust for explosive business growth. Byron will walk you through 12 sales, marketing and service strategies that landed WriterAccess on the Inc. 5000 list of fastest growing companies.
Learn All This and More:
- New Rules for Sales and Service
- How WriterAccess Made the Inc. 5000 List
- Why Surprise is the Secret Weapon
- How to Coordinate Content, Sales and Service