It’s a small formula. But it will have a big impact on your conversion rates, if you follow each of the elements of the equation in a systematic, methodical way.
Conversion = (Content + Usability + Motivation + Incentive) – (Friction + Anxiety)
Byron White, CEO of ideaLaunch, and Tim Ash, CEO and Founder of Site Tuners will walk you through this simple, but powerful conversion-rate improvement formula that they put to work every day–on the web and for multiple channels.
In this webinar, you’ll learn:
- Conversion: How to use the Four Pillars of Trust to increase conversion rates.
- Content: How to create different content for different readers for betterment.
- Usability: How to avoid confusing your buyers and smooth the path to your conversion goal.
- Motivation: How to motivate customers to take action and feel great!
- Incentive: How to push customers over the edge in simple ways.
- Friction: How to find it and reduce it to maximize conversions.
- Anxiety: How to reduce both customers’ and your own anxiety.