Agile marketing is one of the best ways to create a content marketing program that produces high-quality work consistently over a long period of time, but how do we get there from here?
This webinar will show you how.
Andrea Fryrear, a certified Scrum Master, Product Owner, and agile marketing practitioner, and Jeff Julian, a CMO who has been practicing agile for over a decade, will go beyond high-level theoretical discussions of agile principles to show you agile tactics for your content marketing team.
In this on-demand recording of Andrea and Jeff’s webinar, you will learn:
- How to create low-risk pilot programs to prove that agile marketing can work in your organization
- The best way to build and run your first agile marketing sprint
- Simple tools to help your team succeed
- How to track your team effectively so you can accurately report on agile’s ROI
**This presentation is a preview of Andrea and Jeff’s agile marketing workshop and breakout session at Content Marketing Conference this May**