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Beyond Agile Marketing Theory: Real-life Ways to Make Agile Work on Your Team

Agile marketing is one of the best ways to create a content marketing program that produces high-quality work consistently over a long period of time, but how do we get there from here?

This webinar will show you how.

Andrea Fryrear, a certified Scrum Master, Product Owner, and agile marketing practitioner, and Jeff Julian, a CMO who has been practicing agile for over a decade, will go beyond high-level theoretical discussions of agile principles to show you agile tactics for your content marketing team.

In this on-demand recording of Andrea and Jeff’s webinar, you will learn: 

  • How to create low-risk pilot programs to prove that agile marketing can work in your organization
  • The best way to build and run your first agile marketing sprint
  • Simple tools to help your team succeed
  • How to track your team effectively so you can accurately report on agile’s ROI



**This presentation is a preview of Andrea and Jeff’s agile marketing workshop and breakout session at Content Marketing Conference this May**