Over the years, businesses have invested enormous energy and money into connecting with customers. The ultimate measure of customer experience has been the face-to face conversation. But what do you do when your customers are online? How do you learn the wants and needs of your customers? How do you bring human connection to the web, and what is the impact?
Join host Byron White and guest Patrick Bultema, CEO of CodeBaby, as they offer insights into human behavior online, drawn from neuroscience and social psychology, which uncover the myths and mistaken assumptions we often make in developing the online sales funnel. We’ll explore a number of new "online behavior measurement tools" that help pinpoint what’s working and what’s not on your site.
In this webinar you’ll learn:
- Misconceptions of online behavior
- Online behavior research tools
- Methodology to improve conversion rates
- Mistaken assumptions in online content