The shocking truth is that 95% of human decision-making processes are non-conscious. If your content appeals purely to logic and reason, you are addressing only a tiny part of your reader’s brain. Neuromarketing expert and Brainfluence author Roger Dooley will explain how to use behavior research to craft messages that are more powerful and persuasive.
- How to write copy that lights up your reader’s brain.
- Why the way your content is displayed is critical to its success.
- Simple cues that will reach your reader’s non-conscious mind.
- Techniques to make your content more persuasive.