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Analytics for Writers: How to Optimize, Rank and Win at Marketing

Creating content for the web is evolving. The best writers are in-the-know with how to put data to work to create great content that delivers on goals. That’s where Andy and Byron come in, sharing the newest way to win the war of words on the web.

First, Byron will show us how to transform your customer journey map, buyer personas and keyword silos into a data-driven GPS that drives content marketing goals.

Next, Andy will review the latest search ranking trends, cool tricks to pinpoint audience wants and needs, and techniques to combine social media with SEO to hit the ball out of the engagement park, every time. Writers, businesses, agencies– everybody wins with this webinar!

In this webinar you’ll learn how to…

  • Map out your journey stages and personas, and track results
  • Use data to reveal the topics that your readers love most
  • Discover clues for improving both your writing and rankings
  • Measure the impact of your content, before and after