76% of marketers believe that marketing has changed more in the past two years than in the past 50. It seems there are new social, mobile and other digital channels launching daily. It’s no wonder we feel overwhelmed. Our customers are going digital and content marketing must too.
In this webinar, Bill Carmody, CEO of Trepoint, will examine the impact of digital channels on content marketing. Find out how social, mobile and in-store beacons affect the customer journey. Learn how your content can be delivered to the right person at the right place at the right time for increased sales and measurable ROI. You already understand the power of content marketing, and now it’s time to dig into the tactics that successfully drive sales. Bill will delve into the importance of context at each stage of the customer journey – discovery, activation, transaction and advocacy.
In this webinar you’ll learn:
- How the right content (with the right context) drives sales
- Why some content does nothing to deliver sales and how to find content that will
- How content plays a critical role in each phase of the customer journey
- Tactics that you MUST do in order to ensure your content drives purchase