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How to Create Blog Posts Your Readers Really Want

In this free webinar, learn how to create useful, informative content that draws readers to your blog. With two helpful tools, AnswerThePublic and SEMrush, you can find out exactly what people want to know about your niche topic, determine what keywords and phrases will draw them to your site, and create the most useful and engaging content for your audience.

This strategy is ideal for marketers and blog editors: you don’t have to be a data scientist to understand how it works. This content strategy is both intuitive and data-driven.

In this webinar, Blog Editor Tara Clapper will show you how to:

  • Find out what people want to know about your niche or business
  • Research keywords and related phrases to maximize your reach
  • Create engaging content around your keywords
  • Differentiate your content from your competitors

Tara Clapper is editor of the SEMrush Blog and the senior editor of The Geek Initiative, an online community about women in geek culture. She’s written engaging content and copy for hundreds of small business websites and pop culture publications.