Savvy marketers are steeped in analytics and stuck on bottom line results these days. That’s a big problem when it comes to content marketing. We all know that matching customer wants and needs with messaging is the driver for content marketing success. But finding out what those needs are and how to turn them into contagious content that straddles the bottom line is challenging. Until now.
Join host Byron White and Ardath Albee, author of eMarketing Strategies for the Complex Sale, for this month’s content webinar.
- Learn the secrets of how to create educational, expertise and evidence content
- Get insider advice on how to showcase leadership and value without the hard sell
- Learn how to tap into referrals and social conversations to drive engagement
- Find out why stories are much more powerful than any marketing campaign
- View some examples of contagious content and how it affects the bottom line