During his studies in the faculty of Mass Communication, Tarek was told the most
famous phrase “a picture is worth a thousand words”, then he thought that if a picture give you a thousand words, also a word could give you many images and meanings too, if only you choose the right word!

So he focused on the importance of content, and it seemed to be his fellow in his work journey.

At Vodafone Tarek entered content, at IBC he analyzed content, at Soft Localize and Arabize he formatted content, in his freelance work he translated and proofread content and at Ramah Shams and Saudi Sign Magazine he created and edited content.

Tarek believes that you always need content, you always need your ideas written in the best suitable words to be effective, in the correct language to be understood and in the professional looking to be attractive.