Hacking Marketing

Byron White interviews Scott Brinker, editor of chiefmartec.com, and co-founder and CTO of ion interactive, on his newest book, Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative. In the podcast, Scott talks about how tools have infiltrated marketing, and how we can adapt to take advantage of it. Byron also challenges Scott to reveal one hack from the book – listen and see how you can implement right after listening. To learn more about Scott, you can visit http://chiefmartec.com/.