Thursday, February 11, 2016
How do we turn stories into sales? Byron talks with Bernadette Jiwa, author of Meaningful, about all things storytelling. Learn about where we go wrong with storytelling, and how timing is important to this art. Meaningful is Bernadette's fourth book, published in 2015. To learn more about Bernadette and storytelling, visit: http://thestoryoftelling.com/.