Why You Should Work on Your Brand Before You Crank Out Content
Brand marketing is strictly for consumer goods companies, right? It is true that B2B’s rely heavily on their direct sales force and word of mouth strategies, but ignoring the brand is like trying to sell vacuum cleaners door to door again. Even the vacuum cleaner companies who made their bones that way know better. You […]
About Time to Break Resolutions Again: What Content Marketing Looks Like for 2019
Fall is here and the holidays are right around the corner. Soon, all the marketing boys and girls will be checking their numbers to see if they’ve been naughty or nice and before you know it — resolutions. There will be the one or two that you break every year. You know this is the […]
Puns in Marketing: The Good, The Bad and The Pugly
A pun is the lowest form of humor… – Doug Larson Are puns a good choice for a marketer looking for an edge? It depends on who you ask. Some self-proclaimed experts say never use puns — too risky. Others might tell you that a good pun is the best kind of creative wordplay for marketing. […]
What Content Marketers Can Learn From Comedic Playwrights
If you accept the premise that all the marketing world is a stage, then it shouldn’t be much of a leap for you to see the role humor and innovation plays in it. Even classic playwrights like William Shakespeare understood that dramatic irony was what kept his audiences coming back again and again. By combining […]
Jumping the Shark: Making FinTech Funny
Is it possible to take a seemingly stogie industry like financial technology (fintech) and find a way to add some humor to it? The answer is it depends on who is writing your content. An effective writer can find a way to add a touch of fun to just about anything as long as it’s […]
Getting Funny, B2B Style
Humor is serious business. Wait, maybe it’s business is seriously humorous? I forget which is right but free thinking and smart marketing professionals know both can be true. It’s way past time for B2B to shed its stoic coat and celebrate the humor in life because if it ain’t funny, it ain’t interesting, even in […]
Rebel With a Cause: How to Market Your Brand Like a Delinquent Teen
“You’ve gotta do something. Don’t you?” – Buzz Gunderson Rebel Without a Cause If you are not familiar with the movie Rebel Without a Cause, it’s about three teens looking to find a unique way to make sense out of life. It’s a concept people in marketing understand all too well. Whether you work at […]
Fake Marketing: It’s a Bunch of (Brilliant) BS
Fake is the new fabulous in marketing. Consider, if you will, a herd of goats coming up on a shiny new car. What do they see? What appears to be another herd of smart, handsome goats blocking the road. Goats are not the kind to turn tail and run, so hooves go flying. Of course, […]
Pharma Content Marketing and The Art of Storytelling
The heavily regulated industry of pharmaceuticals is facing a challenge like it’s never seen before — healthcare consumers. Wait, of course, pharmaceutical companies have always had to deal with patients, but technology has changed how these individuals approach their health. Today, healthcare is consumer driven. It’s an industry focused less on taking care of sick […]
Nutrition Content Marketing Insights
The problem with nutrition writing is that the topic is broader than you may think. Your mind might go straight to healthy foods when you hear the word. But at its heart, nutrition is about wellness, a concept that goes beyond eating. Wellness means healthy lifestyles and smart decision-making. This includes exercise and diet but […]
Is LinkedIn Still Relevant?
The New Year is sure to bring change, but what about social media? B2B relies on LinkedIn to give it that distinctive edge over other business models, but how relevant will that platform be in 2016? Well, if you have yet to jump on the LinkedIn train, it is way past time. All indications are […]
Entertaining Them With Social Media Quizzes
What Beyonce song are you? From 1950s trivia to TV shows, everyone is getting quizzed these days on Facebook. In 2013, the New York Times created the “How Y’all, Youse and You Guys Talk” quiz to test your dialect and determine where you grew up. That one marketing asset led to the newspaper’s most online […]