Health Content Marketing: 7 Insights to Stand Out in the Industry
In the past, medical etiquette has always discouraged advertising. Some worried that marketing would be insensitive to the nuances and complexities of health service delivery. Effective communication is essential for a good doctor-patient relationship, particularly when discussing cancer, obesity, sexual dysfunction, and other delicate subjects. Poor communication may raise doubts, false hopes, and unrealistic expectations […]
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Top Habits, Skills, and Practices of Our Best Freelancer Writers
Successful freelance writers have to master many skills. These include: Writing in a way that is easy for readers to understand on their phones or computers Appealing to both readers and search engines at the same time Managing competing demands on their time Attracting and retaining clients With experience, freelance writers develop habits and practices […]
Your Content Marketing Team: What Should It Look Like in 2020
Content Marketing Institute founder Joe Pulizzi made an astute point back in 2016: “Our marketing departments are too dated to keep us competitive over the next decade.” Say it isn’t so, Joe! And yet, it’s a realization that any company that makes content marketing a priority understands all too well. Let’s face it, content marketing […]
Understanding AR vs. VR and Content Strategizing for Both
If you are stuck in the pre-altered reality marketing world like me, you might still be trying to figure out what the difference is between AR and VR and if it even matters. Interactive marketing isn’t new but it is improved through computer vision and advanced technology. I say we jump into this next generation […]
Micro vs. Macro Influencers and What’s the Difference
To understand the nuts and bolts of influencer marketing, you must first grasp the importance of the social media influencer. A good place to start is by learning the difference between micro and macro. What is an Influencer? It’s not clear what makes some people influencers. One would hope that it would be expertise in […]
Writing Faux Pas You Don’t Want to Make in 2019
2019 is about creating relationships that last and common writing snafus hurt your credibility both as a writer and a brand. Grammar applies to all writing whether you are penning the great American novel or crafting an informative blog to support a brand — that never changes. Unfortunately, the fast-paced world of content marketing makes […]
It’s 2019: What Should Your Social Media Marketing Look Like?
In 2019, you have a decision to make – are you going to sit in the social media sidelines and watch the influencers take control for another year or are you going to evolve enough to become one of those influencers? Of course, if you are doing 2019 the same way you did 2018, change […]
Your Guide To The Omaha Writing Scene
Omaha, Nebraska is on the cusp of becoming one of the great cities in the U.S. It is home to the Gallup Organization, Berkshire Hathaway and it’s founder Warren Buffet along with four Fortune 500 companies and five Fortune 5000 businesses. Omaha is growing as an artistic culture, as well, and offers writers lots of […]
Successful Humor Marketing Strategies
“Everything is funny as long as it is happening to somebody else.” Will Rogers It’s safe to say that a successful humor marketing strategy is one part brilliant creativity, one part innovation and one part dumb luck. Most campaigns that work do so because they apply the Will Rogers concept to their marketing design. They […]
That’s Not Funny…Or is It: Edgy vs Controversial Marketing Humor
Let’s face it; sarcasm creates a connection. It’s the reason that comedians like George Carlin and Robin Williams were masters of comedy. That rancor was how they grabbed people’s attention and kept it. Every once in a while, though, sarcasm takes a surprising turn. The marketers and writers of this campaign thought this […]