Ever wonder if there’s a magic formula for content that works?
British content creator and author Mark Masters has been working on the secret to engaging and effective content for years. In his book The Content Revolution, he discusses his changing and evolving understanding of what makes great content.
In his podcast discussion with WriterAccess CEO Byron White, Mark talks about how he learned to become a more effective writer and podcaster and what the most important goals are for a business’s content marketing efforts.
What You’ll Learn
- How to be seriously entertaining and why it is so important.
- How to become a better content creator.
- Why forward-thinking companies need to think like old fashioned traditional publishers.
Illuminating Quotes from the Podcast
“The onus should not be on more traffic, it should be on those people that understand what we believe in, what we stand for, to enable us to connect.”
“You write, and when we all start off, we’re rubbish, because we do not have our own voice. What I’ve managed to find over the years is now my own voice, and I do it… ”
“You can build a community off the back of standing for something, and my whole thing I stand for is this whole thing of ownership; of how businesses can take control of the spaces that are theirs.”
Mark shares these insights and many more in a conversational and informative episode of the WriterAccess Podcast. Take some time to listen and learn more about how you can make your content better and more effective.
Lara S began working as a copywriter in the late 90s, writing direct mail pieces, catalogs and newsletters. She has since edited a niche magazine, written for hundreds of specialty websites in areas that include finance, insurance, credit and nutrition and created content marketing materials for clients in a wide range of industries.