If you’re a business who relies on any type of online presence these days, then you more or less have to be on Facebook. This means you regularly post about new products or services your company offers, new events you are involved in, or post for fun to continue to engage your followers on a regular basis. However, you have a business to run and many more pressing things to do on the daily, which means your Facebook posts may fall by the wayside or suffer in quality in the long run. It’s not a good thing if this occurs, as business is often driven to the company through social media. Furthermore, using Facebook for grassroots marketing is arguably one of the most efficient and inexpensive ways for a small to medium business to attract attention. You may want to invest in a few freelance writers to handle the daily or weekly Facebook posts for your business, so it’s one less thing to worry about. They are ideal for Facebook posts, for the reasons listed below:
They Can Come Up With Numerous Options for Posts
Facebook posts are ideally short, sweet, and to the point, which means it won’t take a skilled freelance writer long to give you a few options to choose from. This means you can actually form a strategy around how you market your small business, which is something you could only dream of before, when you were trying to churn out the best possible posts yourself, amidst a number of other duties. With all of these options, the voice and social marketing of your company has the opportunity to be much more dynamic.
Posts Can Go Up Multiple Times Per Day
A freelance writer who is focusing solely on writing Facebook posts for your company can definitely put up multiple posts per day, giving your company a real presence and keeping you at the forefront of customers’ minds. You obviously don’t want to be obnoxious or sell the brand too much, but if your posts are engaging and entertaining in some way, people will begin to expect them in their feed on a regular basis. This is exactly what you want: to become a part of your customer’s lives.
They Can Sell Without Selling
In this day and age, no one likes to be advertised too, especially not on a more personal social site, like Facebook. However, an experienced freelance writer will be able to create posts that sells the goods and services of your business without clearly selling to the company’s followers. This makes your business more than just a faceless company trying to make money. With a skilled freelance writer, you can become an online personality with products and entertainment to offer.
Eli K has been writing content among many other things for nearly two decades. He prides himself on being able to write just about anything.