Upon Further Review: Bolstering Your Business Blog with Reviews

Posted on August 28, 2013 by John C

Comparing Apples and OrangesTest driving a car before buying one is a smart move. It’s the best way to learn if it runs well and will be worth the eventual cost. Removing this element of surprise makes consumers feel more confident any time they make a major purchase.

That’s one reason why doing reviews and previews can lift your business blog into the stratosphere. Your blog posts will become bookmarked all over cyberspace when people realize you can save them time and money. Reviews and previews make your blog feel more user-friendly and can spark a conversation with your blog followers.

Finding writers for hire who can produce your blog content should be your first priority. Once they are on board, you can craft a few strategies for creating many winning reviews and previews.

Product Reviews

Reviewing a product enhances your expertise quickly. A review should answer specific questions. It should explain what the product does, highlight differences from other similar products, reveal good and bad traits of the product and show where the product can be purchased. Product reviews can be a sensitive topic. Bloggers must legally disclose any conflicts of interest in their reviews. Creating an honest and detailed review also matters. Poorly written reviews make you look uniformed to potential customers.

Industry-Related Books

Reviewing books related to your niche offers a good jumping off point for educating your audience. You can discuss topics covered in the book and show how you apply these principles to your business. You can also analyze an author’s claims and explain how these work or do not work in real life situations. Take enough time to thoroughly read the book in question to completely educate yourself on its contents.

Compare and Contrast

Examining two similar tools or apps and breaking down the similarities and differences can be really useful to your blog followers. It helps them decide which product best fits their needs and which one has a better long-term value. Comparing and contrasting products can also highlight the benefits of using products from your business in a subtle way.

Sneak Peeks

There’s a good reason why movie trailers are anticipated almost as much as the actual movie. People love getting a sneak preview before making a purchase. Offering sneak peeks at new products or services can drum up extra buzz for your blog. It will also build anticipation for products your business offers and it could lead to increased sales once these products are formally introduced.

Tips and Tricks

Reviewing new products does not need to be your only focus. You can also use reviews to offer up tips or tricks designed to help your blog followers use a product more efficiently. This can be really helpful when a product is complex or technical in nature. People are all about finding new ways to save time. If you can make their lives simpler with useful advice, it will cement you and your business as the experts in your chosen niche.

John C is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.


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