Understanding the Importance of a Content Creation Budget
The primary purpose of adding content to your website is usually to improve your search engine ranking, which will drive traffic to your site. The current Google algorithms favor original content that is intended to be read by humans rather than boilerplate verbiage meant to read by search engines. The primary challenge with establishing a […]
How Kim Kardashian Conquered Yahoo and Other End of the Year Minutiae
It’s the end of the year, and listmania has taken hold. Call it a virus. Call it a pandemic. As 2012 comes to a close, you can’t look anywhere without seeing lists. No, these aren’t hastily scrawled grocery lists and To Do lists, nor are they carefully rendered Christmas lists sticky-noted to refrigerators; these are […]
5 Signs You’ve Hired a Bad Freelancer
Has this ever happened to you? You wait all week for the content you ordered from a freelance writer, watching your Inbox and ready to post the fresh content to your site or blog. Finally, the content arrives. You open it and… “What is this – it has nothing to do with what I asked […]
Resonate With Readers: Mix up Content in Your Business Blog
Are you connecting with readers? If your blog posts are always focused on products or services, you may be missing out on opportunities to resonate with readers. Even if you have content writers providing website content services, you can supplement their efforts with your own personal posts, or give a writer the basics that you […]
The Follow-up: Building Client and Writer Relationships
While freelance writers love the moment a client accepts one of their assignments and pays them for their work, there is an even better feeling when the client offers more projects. But this is not an automatic response even when clients love a writer’s style. When freelance writers follow up with their clients, sending messages […]