Writing for Facebook: Funnel from Jurassic Park
Let’s talk about dinosaurs. They went extinct. End of story, out of business. Now let’s talk business. Your business. If you want to attract new clients and customers, you have to go where they go. Forget the mall. Social media, especially Facebook, has become prime real estate. It offers crowds of foot traffic and high […]
Is Content Rewriting Merely Another Method of Article Spinning?
Reflect on the similarities between content rewriting and article spinning. Both emulate original source materials. Both clone existing ideas. Both are common practices applied to the creation of Internet content. Either approach can produce worthless information. Perhaps you disagree with these points of similarity. Perhaps you conceive a vast difference between article spinning and content […]
Building Consistency With Your Writers Through Branding
Many of the most successful products and services are largely recognized and respected because of their brand. Companies including Tide detergent, Coca-Cola, or Google all convey a positive method through their brand. Customers or potential customers all have certain expectations from these companies because they have consistently presented themselves as representatives of quality and reliability. But […]
Choose Your Language: Verbs with Verve
Quality content is more than clearly written, it’s compelling as well. It has a distinctive voice that clearly sounds like a unique writer. With that in mind, work on your verb choices to create compelling, unique content. Verbs work like mules, pulling your prose and your readers forward — if you choose them well. Much more […]
How to Blog for Dyslexic Readers
After more than 20 years teaching high school students with reading and math difficulties, I thought I knew all the tricks for helping people with various reading problems, including dyslexia decipher printed text. Now that I have migrated completely to electronic media for my writing, I have been forced to reconsider how to present computerized […]
Buy My Product!: How to Compose Effective, Compelling Product Descriptions
You have a great product, and you know it is going to sell. All you have to do is string a couple of sentences next to your product and—bam!—you have made a sale. Right? Wrong. Effectively creating a compelling product description seems like a simple task even to the experienced writer. You sit down to […]
Shot Through the Heart: The Power of Bullet Points
Using bullet points may be one of the most important tools of quality content writing. A well thought-out bullet point can make your customers buy, increase your SEO and entice your readers to read more. Bullet points: Are psychologically appealing to both men and women and that = money. Are great places for adding links and […]
Beyond the Blog: Innovative Ways to Introduce Quality Content
Experienced writers wants to do their best to create quality content, whether they are creating a blog or some other kind of web content. A blog needs to do more than just provide information; it needs to truly be a content asset and provide something both the potential reader and the customer can expand on […]
My Ultimate Guest Blog List
You’ve probably heard the question before: If you could invite any person to dinner, dead or alive, who would it be? Just think of all the questions you could ask, the information you could learn, and the discussions you would have! Guest blogging is not much different from this concept. Imagine having the ability to […]
Beastly Blogging Blunders
It’s quite a daunting challenge: Write a blog about dangerous blogger mistakes without committing any of those mistakes in the blog itself! At the risk of making some of the very mistakes I’m writing about, here is my list of beastly blogging blunders and how to avoid them: PROUD PEACOCK BLOGGING – This blog is all about […]
How To Leverage Your Blog for B2B Marketing
Whatever form of marketing you’re involved with, blogging is an amazingly profitable part of your marketing campaign, and it’s no different in B2B marketing. The benefits of blogging are huge if you know how to do it right. Here are a few ways to ensure that blogging contributes to your B2B marketing campaign. How Blogging […]
Winston Churchill’s Guide to “Never Give Up” Blogging
When it comes to creating and maintaining a successful blog, bloggers would do well to take a few cues from Winston Churchill. When he stood before the boys of his old school, Harrow, it has often been reported the sole line of his speech was, “Never give up.” The truth is, he said a good […]