Read Em or Weep: Content Marketing Guides You Need to Study

Posted on July 6, 2015 by Darla F

treasure mapYou are just getting your feet wet in the world of simple project management, are there guides that can help shape your progress? I’m glad you asked, because whether you captain your own ship or swab the deck for someone else, there are a few hidden Internet treasures that will help focus your project strategies and perfect your content marketing process. Let me draw you a map, matey.

First Stop: Search Engine Journal Content Marketing Guide

Written by John Rampton and Murray Newlands, this is a comprehensive look at content marketing from defining the practice to learning how to put it all into perspective. The nine chapters cover the basic framework of using content marketing as an effective communication tool.

The ebook is free, but as with most of these guides, the website asks for your name and email address. You have to give up the goods if you want access.

Moving on to: The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer

Discovering The Content Marketing Institute is a “land-ho” moment because it offers a wealth of information, including this gem. This 16-page ebook is an interactive tool that walks you through the process of creating an effective strategy. It is something you will use project after project.

By downloading this free guide, you are subscribing to CMIs daily posts, but that is actually a bonus, because this site is a valuable resource to have in your toolbox.

The Five for One Deal from Vertical Measures

Now, it’s time to learn all the dirty little tricks that will make you a diverse practitioner of the content marketing arts. Vertical Measure offers a five for one deal that covers:

  • Content marketing basics
  • Facebook ads
  • Promotion
  • The Future
  • A quick start guide

Author Glen Fisher teaches you to be keyword savvy, create personas, find the best platforms and perfect your social media skills. It is a five for one deal and free for the asking.

And Just So You Don’t Take Yourself Too Seriously

Our very own Byron White offers a humorous look at content development with the Three Stooges Guide to Content Marketing. In this publication, one of many available from WriterAccess, Bryon shows you why developing bad content is a real numbskull move. Good content engages your audience with information that is both entertaining and useful. That is why having a team of professional writers on hand just makes sense. We got your back, so you can focus on other things.

While you are pirating the WriterAccess bounty, go through the other resources, as well. You can listen to webinars that feature some key industry players, watch videos and get copies of free books.

No one is born knowing how to develop marketing strategies, but you can learn from the best if you know where to look. Put together your own personal library of content marketing guides, so you have resources at your fingertips that make you smarter than the average scallywag.

Writer Bio: Darla F is a full-time freelance writer who specializes in helping agencies meet their goals by developing creative and engaging content.


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