Branding: How to Find & Tell Your Brand’s Story Through Compelling Content

Branding: How to Find & Tell Your Brand

With technology continuously evolving, today’s business model may seem complex. But, when taking a closer look, it’s really very simple.

Building your brand is based on providing compelling content through marketing and storytelling–the right way. This is how you “marry” audiences to your brand, build trust, and keep them engaged.


What is Brand Storytelling?

Brand storytelling is an authentic way to show why you’re in business, and how you deliver the best service and products to your customers. Your brand story deepens the connections between your company and the consumers who are interested in what you have to say.

Stories matter. They matter to your business and your audiences.

A brand story can have three components: your story, the customer’s story, and the subtle marketing pitch.

Today’s consumer makes a buying decision based on emotion. If you don’t have an emotional connection with the customer, chances are they are also looking elsewhere.

Brand storytelling is hot on the 2017 digital marketing trends list, and good brand stories have the right elements at the right time. They incorporate video, audio, testimonials, words, and pictures.

You want to make sure your brand story is human, original, true and serves the customer in some way.


How to Find Your Brand Story

Finding your brand story isn’t that hard. It’s a straightforward process that must be driven by the personality of your business.

Think problem, solution, and success–a very simple process that can have an impact on your brand and your bottom line.

Essentially, your story is the reason why your business exists, and no one can tell it better than you.


How to Get Compelling Content

You may not have an in-house team to put together your brand story. This is when you seek help from the pros to outsource content creation.

Using writers who are skilled in weaving the elements of your story together makes sense. Plus, it’s a cost-effective way to get what you need, when you need it.

If the writers understand the nuances of your brand personas, they can create stories that explain the problem, describe how you solved it, and help get the audience excited about the success of the outcome.

Writers gather the information to tell your story in a way that enhances your brand. Whether your story is told through humor, affection, sympathy, or some other emotion, your audience will not only get it, but want more.


Compelling content and content marketing drives your business. Your stories help your brand and influence your livelihood.

Looking for a captive audience? The best solution: start with a story.


Allaire W is a freelance writer for WriterAccess, specializing in business, academic, legal, literary, entertainment, social media and niche marketing content.

Click below to discover how WriterAccess can help YOU tell your brand story.


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