Consumer Goods
Samantha specializes in advertising and public relations type writing. She can easily go from writing copy for a print ad to writing a new product press release and understands the necessary style differences. She also effectively incorporates keywords into web copy for SEO purposes. Additionally, she knows how to target her writing for both B2B and B2C audiences.
Other than professional copywriting, Samantha enjoys writing poetry, journaling, going to concerts, being outside, and reading in her spare time. She can easily fall in love with a mind-riveting television series as long as she has time to snuggle her dog while watching. For Samantha, almost anything can be fun when family and friends are around.
Samantha studied journalism and advertising at the University of Missouri. She graduated with a Bachelor's of Journalism and a minor in English.
Experience with consumer goods writing includes sewing products and home floor care items--primarily sewing machines and vacuum cleaners. Samantha has written brochure copy for a variety of sewing products. She has also written copy for advertisements, emails, and websites for various vacuum brands.
With experience in the sewing industry, Samantha has written descriptions for various sewing projects and products. When writing about craft-related products, Samantha tries to think outside the box to increase interest among potential new customers.
Samantha has over three years of experience in the sewing industry and understands how to write to hobbyists. She has written brochures, print ads, web copy and more for sewing machines, notions, embroidery software, and more.
This designer does not have any industry experience listed on their profile.
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