Samantha has specialized in copywriting and public relations for over five years. She spent four in an in-house advertising department writing mostly B2C copy for consumer goods. Currently she is a B2B e-commerce copywriter and content coordinator. As a graduate from the University of Missouri School of Journalism, she understands the importance of professional/journalistic style in press releases as well as the necessity to break rules in marketing/advertising copy. Her corporate experience has given her insight on a variety of brands, including sewing and home floor care brands and the promotional products industry.
In addition to writing copy for print/web ads, SEO content for websites, content for consumer and retailer emails, and copy for in-store point-of-purchase materials, Samantha has written many press releases. Samantha's press releases have covered new product announcements, events, new hires, and more.