Writer #9593
Elgin, IL
3 Star Rating
1 Love Lists
4 Clients
2,000 Words
Samantha has specialized in copywriting and public relations for over five years. She spent four in an in-house advertising department writing mostly B2C copy for consumer goods. Currently she is a B2B e-commerce copywriter and content coordinator. As a graduate from the University of Missouri School of Journalism, she understands the importance of professional/journalistic style in press releases as well as the necessity to break rules in marketing/advertising copy. Her corporate experience has given her insight on a variety of brands, including sewing and home floor care brands and the promotional products industry.

In addition to writing copy for print/web ads, SEO content for websites, content for consumer and retailer emails, and copy for in-store point-of-purchase materials, Samantha has written many press releases. Samantha's press releases have covered new product announcements, events, new hires, and more.


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Industry Projects

  • Consumer Goods100+
  • Craft100+
  • Hobby100+

Summary of Industry Experience

Consumer Goods

Experience with consumer goods writing includes sewing products and home floor care items--primarily sewing machines and vacuum cleaners. Samantha has written brochure copy for a variety of sewing products. She has also written copy for advertisements, emails, and websites for various vacuum brands.


With experience in the sewing industry, Samantha has written descriptions for various sewing projects and products. When writing about craft-related products, Samantha tries to think outside the box to increase interest among potential new customers.


Samantha has over three years of experience in the sewing industry and understands how to write to hobbyists. She has written brochures, print ads, web copy and more for sewing machines, notions, embroidery software, and more.

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