SEO Copywriting for websites, feature writing, how to and DIY home improvement projects.
Yoga, running, organic gardening.
Studied technical writing for aviation and other complex fields.
With over eight years working in SEO, Melissa has gained an understanding of how search engines rank websites and why content matters that cannot be learned in a textbook. Melissa has extensive experience in digital marketing, including keyword research, SEO campaigns, persona creation, workflow creation, editorial calendar creation, PPC campaign management and monitoring Google Adwords and Analytics. In addition to writing SEO friendly marketing copy, she has worked with many clients to improve website content resulting in a surge in Google rankings. She is also certified in Google Adwords and the Hubspot inbound method.
Melissa has written numerous job profiles, including information on expected duties, salary and qualifications. She has also covered successful small businesses for newspapers and other mainstream media outlets.
Melissa's work has appeared on sites for medical and dental providers. Breaking down the services provided min a language patients can understand, she helps foster trust and increase interest, leading to more conversions.
As an experienced blog writer with over seven years experience, Melissa has written blog posts in a variety of industries, including legal, dental, marketing, automotive and real estate. Using her skills and knowledge in search engine optimization and journalism, she blends keywords with insightful information to create compelling blog content. Many WriterAccess clients across different industries have been pleased with her work.
Melissa has written website content for websites across many industries, including medical and dental, home services, retail, travel and Saas companies.