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Barbara B
Writer #9268
Wellington, FL
Joined 5/4/2014
4 Star Rating
64 Projects
0 Endorsements
3 Elite Skills
A graduate of Wellesley College with a B.A. degree in history and economics, Barbara spent 25 years working in the financial, investment and real estate fields. She held executive positions with several prestigious private banks and wealth management firms in New York, Philadelphia, Vero Beach and Palm Beach. She also served as a licensed realtor/marketing consultant.

Her extensive background enables Barbara to bring a unique perspective to her clients and their copywriting projects.

She completed many courses with American Artists and Writers Inc. (AWAI): Masters Copywriting 3.0, Accelerated Program for 6 Figure Copywriting, B2B Copywriting, Case Studies and White Papers, Financial Copywriting, Video Sales Letters, Website Creation and Internet Research.

She is a member of the Professional Writers' Alliance as well as many professional writers' forums on LinkedIn.

While her specialty is financial copywriting (direct response, editorial and content copy), Barbara can effectively handle whatever copy requirements a client might have.

Her tagline is: "Master of Wordcraft: The Art of Leveraging the Power of Words into Big Business."
Food
Email Copy
Other
Web Page
Newsletter Content
Finance
Real Estate
Marketing
Brochure
Blog Post

Specialties

Barbara's specialties include: direct response sales copy, financial/investment copy, case studies, white papers, landing pages, order pages, autoresponder email series, video sales letter scripts, lead generation pages, lift notes, promotional emails, editorial content and articles etc.. She is also a first-rate proofreader and copy editor.

Interests

Barbara is passionate about reading, learning and sharing her knowledge and experience with others. Her interests range from global affairs and finance to sports (tennis, golf and equestrian), dogs, the environment, travel, wine and history.

Education

Wellesley College

Barbara pursued a full major in History along with a minor in Economics. Her interest in foreign languages and travel led her to study French for 10 years, Russian for 3 years and Latin for 3 years. She will begin an Italian course this summer.

Other

14 Projects Completed

Barbara has written sales letters and promotion packages for leading financial and investment newsletter publishers including Casey Research, Mauldin Economics, InvestorPlace Media, Angel Publishing and Investing Daily.

Finance

2 Projects Completed

As a financial advisor for Merrill Lynch, Barbara held the NASD Series 7 and 66 licenses and built a wealth management practice focused on retirement planning for women and professional groups.

Real Estate

2 Projects Completed

Barbara developed and implemented new business plan establishing Home Concierge Services, the first Concierge Services division in Virginia, for the second largest real estate firm in the region.

Marketing

2 Projects Completed

As licensed realtor, Barbara developed the overall marketing and sales plan for the residential development of an exclusive gated community of high-end homes with build-out value of $200+ million.

Food

1 Projects Completed

In 2011-2012 Barbara created the website - www.gourmetcheesedetective.com. It is jam-packed with information about gourmet cheeses from around the world. In late 2012, Barbara sold the website. However, 85% of the content currently on the site was written by her.

Web Page

14 Projects Completed

In 2011 Barbara created a website about gourmet cheese. She subsequently sold the site in late 2012. However, 85% of the content currently on that site was written by her. SEO practices were utilized throughout.

Newsletter Content

14 Projects Completed

Barbara writes editorial content for financial and investment newsletters, as well as for real estate newsletters.

Email Copy

10 Projects Completed

Most of Barbara's copywriting promotion projects require a series of emails to go along with the landing pages or long form sales copy.

Blog Post

3 Projects Completed

Barbara wrote blogs for her website, www.gourmetcheesedetective.com (subsequently sold) and for other writing sites.

Brochure

2 Projects Completed

Barbara created all the marketing copy for the Home Concierge Services division she established for the second largest realty firm in central Virginia.

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