Barbara's specialties include: direct response sales copy, financial/investment copy, case studies, white papers, landing pages, order pages, autoresponder email series, video sales letter scripts, lead generation pages, lift notes, promotional emails, editorial content and articles etc.. She is also a first-rate proofreader and copy editor.
Barbara is passionate about reading, learning and sharing her knowledge and experience with others. Her interests range from global affairs and finance to sports (tennis, golf and equestrian), dogs, the environment, travel, wine and history.
Barbara pursued a full major in History along with a minor in Economics. Her interest in foreign languages and travel led her to study French for 10 years, Russian for 3 years and Latin for 3 years. She will begin an Italian course this summer.
Barbara has written sales letters and promotion packages for leading financial and investment newsletter publishers including Casey Research, Mauldin Economics, InvestorPlace Media, Angel Publishing and Investing Daily.
As a financial advisor for Merrill Lynch, Barbara held the NASD Series 7 and 66 licenses and built a wealth management practice focused on retirement planning for women and professional groups.
Barbara developed and implemented new business plan establishing Home Concierge Services, the first Concierge Services division in Virginia, for the second largest real estate firm in the region.
As licensed realtor, Barbara developed the overall marketing and sales plan for the residential development of an exclusive gated community of high-end homes with build-out value of $200+ million.
In 2011-2012 Barbara created the website - www.gourmetcheesedetective.com. It is jam-packed with information about gourmet cheeses from around the world. In late 2012, Barbara sold the website. However, 85% of the content currently on the site was written by her.
In 2011 Barbara created a website about gourmet cheese. She subsequently sold the site in late 2012. However, 85% of the content currently on that site was written by her. SEO practices were utilized throughout.
Barbara writes editorial content for financial and investment newsletters, as well as for real estate newsletters.
Most of Barbara's copywriting promotion projects require a series of emails to go along with the landing pages or long form sales copy.
Barbara wrote blogs for her website, www.gourmetcheesedetective.com (subsequently sold) and for other writing sites.
Barbara created all the marketing copy for the Home Concierge Services division she established for the second largest realty firm in central Virginia.