Articles, press releases, case studies, white papers, data sheets, web content, sales collateral, ghost blogging
Enterprise technology, cloud services, data security, telecommunications, B2B marketing, energy, financial services, construction
A broad-based education is the foundation for any good writer. It's not important what the writer know, but whether he or she can find the right information and apply it to the project at hand. A degree in English and History is an excellent foundation for any profession that requires researching and communicating complex ideas.
Thirty years of experience as a trade journalist and marketing professional specializing in technology and B2B outreach. Experience spans all aspects of marketing and sales communications, including articles, white papers, case studies, web content, and direct marketing.
Writing for enterprise technology, telecommunications, e-commerce, web, b2b, b2c, semiconductor, and other technology companies for 30 years. Experience spans from managing LAN Technology magazine to working with a variety of tech startups and Fortune 1000 companies providing web content, marketing collateral, white papers, case studies, and more.
Maintain ongoing blog for client who offers deposit rate research to the banking community. Also done branding work, PR work, and web development for credit unions.
Developed and managed online marketing campaigns using blog content and other tools to drive qualified leads. Greatest successes are in developing integrated programs that use online content to drive social media outreach, driving web traffic.
Providing public relations and marketing content for companies such as Rosendin Electric and Fulham, covering a wide range of topics including solar power innovations, building automation, IoT, job site safety, and project management.
Press releases have evolved to become an integrated part of online marketing, promoting SEO as well as searchability through online media. Press releases are still written for the press, but optimized for search and discovery by end users. Developed thousands of releases over 25 years for clients in all markets.
Do routine blogging for clients in various markets about multiple topics. Objectives of blog posts are to promote web traffic and build social media awareness.
Routinely develop white papers for clients on various topics. White papers are developed for various uses, including direct marketing, article content for publication, and sales collateral.
Routinely develop articles on clients on various topics, working with the publication to ensure placement while subliminally promoting the client's products or services.