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Tom W
Writer #9160
Novato, CA
Joined 4/15/2014
3 Star Rating
100% Success
4,350 Projects
0 Endorsements
0 Elite Skills
30 years of publishing and marketing experience. I have worked as a public relations and marketing professional, aiding technology start-ups, SaaS companies, financial service companies, professional service firms, and other B2B and B2C companies with their media and marketing programs.

Areas of expertise include:
Big data systems, wireless networking, enterprise technology, telecommunications, network security, VoIP, social media strategies, CRM, ERP, B2B marketing

RRecent client projects for my consulting firm include:
* Fulham – Topics: LED lighting, emergency lighting, building automation, Bluetooth mesh. Projects: articles, press releases, white papers, case studies
* PinPoint Research – Topics: Call center, customer experience, IVR surveys. Projects: web content, blog content
* IQ Credit Union – Topics: Mortgates, checking, savings, CDs, credit union services. Projects: Blog content
* MarketStar – Topics: Solution selling, outsourcing, project management. Projects: Blog content, eBooks
* Engine Yard – Topics: SaaS, DevOps. Projects: blog content, case studies
* Ingram Micro -- Topics: big data, managed print services, BYOD. Projects: white papers, eBooks, blog content, SEO
* CubeYou -- Topics: consumer research from social media. Projects: press releases, case studies, SEO
* NextPlane -- Topics: unified communications and federation as a service. Projects: press releases, case studies, white papers
* Actiance -- Topics: social media monitoring for security and compliance. Projects: press releases, white papers
* Selectica -- Topics: contract management software. Projects: press releases, sales collateral
* Kiyon -- Topics: metropolitan area networks and wireless network design. Projects: press releases, white papers
* Market Rates Insight -- Topics: financial services research for banks and credit unions. Projects: blog entries, press releases, white papers, SEO
* The Ferneborg Group -- Topics: executive recruiting. Projects: website redesign, rebranding, ongoing blog entries, SEO
* Rosendin Electric -- Topics: commercial electrical construction . Projects: press releases, magazine articles.
* Santerno -- Topics: solar power inverters. Projects: press releases, magazine articles
White Paper
Article
Press Release
Business
High Tech
Blog Post
Construction
Banking
Marketing

Specialties

Articles, press releases, case studies, white papers, data sheets, web content, sales collateral, ghost blogging

Interests

Enterprise technology, cloud services, data security, telecommunications, B2B marketing, energy, financial services, construction

Education

Boston University

A broad-based education is the foundation for any good writer. It's not important what the writer know, but whether he or she can find the right information and apply it to the project at hand. A degree in English and History is an excellent foundation for any profession that requires researching and communicating complex ideas.

Business

1,000 Projects Completed

Thirty years of experience as a trade journalist and marketing professional specializing in technology and B2B outreach. Experience spans all aspects of marketing and sales communications, including articles, white papers, case studies, web content, and direct marketing.

High Tech

1,000 Projects Completed

Writing for enterprise technology, telecommunications, e-commerce, web, b2b, b2c, semiconductor, and other technology companies for 30 years. Experience spans from managing LAN Technology magazine to working with a variety of tech startups and Fortune 1000 companies providing web content, marketing collateral, white papers, case studies, and more.

Banking

50 Projects Completed

Maintain ongoing blog for client who offers deposit rate research to the banking community. Also done branding work, PR work, and web development for credit unions.

Marketing

50 Projects Completed

Developed and managed online marketing campaigns using blog content and other tools to drive qualified leads. Greatest successes are in developing integrated programs that use online content to drive social media outreach, driving web traffic.

Construction

50 Projects Completed

Providing public relations and marketing content for companies such as Rosendin Electric and Fulham, covering a wide range of topics including solar power innovations, building automation, IoT, job site safety, and project management.

Press Release

1,000 Projects Completed

Press releases have evolved to become an integrated part of online marketing, promoting SEO as well as searchability through online media. Press releases are still written for the press, but optimized for search and discovery by end users. Developed thousands of releases over 25 years for clients in all markets.

Blog Post

1,000 Projects Completed

Do routine blogging for clients in various markets about multiple topics. Objectives of blog posts are to promote web traffic and build social media awareness.

White Paper

100 Projects Completed

Routinely develop white papers for clients on various topics. White papers are developed for various uses, including direct marketing, article content for publication, and sales collateral.

Article

100 Projects Completed

Routinely develop articles on clients on various topics, working with the publication to ensure placement while subliminally promoting the client's products or services.

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