Ken loves writing in general, and using the power of expression to convey ideas and to persuade people. His specialties thus far have been e-books, editing and re-writing web pages, and ghost-blogging.
Ken's interests are Catholicism, sports, ancient civilizations, the American Civil War, World War II, philosophy, nature, home maintenance, and the Lord of the Rings.
Ken maintained a 3.88 GPA at Erie Community College while also working full time in the I.T. field.
Ken earned a Magna Cum Laude designation in completing his Bachelor of Science degree. He pursued this degree while working full time in the I.T. field.
For the past 10 years, Ken has written thousands of articles about various aspects of business, from 300-word general interest articles to 10,000-word e-books. He understands what business owners are trying to accomplish with content, and he can bring his skills to bear for them.
Ken is familiar with many aspects of the medical industry, including home care, medical technology, telemedicine, and various drugs and supplements.
Personal health, skin care, and cosmetic surgery are just a few of the areas Ken has written about often in the past, and which he has become knowledgeable about.
Ken has written hundreds of articles about how to live green and conserve the environment, recognizing that we all need to do our part in helping the environment last beyond our lifetimes.
Ken ia a big sports fan himself, and has often written about golf and golf products, football, baseball, and track and field events. This is a labor of love for him, and writing comes naturally in this area.
Ken has written quite a few blogs and web page material in the area of home comfort, and had them all accepted for use by clients.
Ken has written blogs and web pages for clients about various recreational activities, including biking, the Olympics, and soccer.
Ken has literally written thousands of articles for Internet clients in the past 10 years, and those topics have covered every color of the rainbow.
Ken has ghost-written quite a few blogs for clients, to help position them as experts or authorities in their individual fields. He understands how important it is to reach consumers with blogging, and how it can drive traffic to a website, so he keeps that in mind when writing these blogs.
Ken has written content for landing pages as well as for standard web pages on a site for hundreds of clients. He understands the importance of SEO and making content readable, so visitors don't quickly abandon the site and go somewhere else.
Ken has been the editor of a parish newsletter since 2012, and has performed the functions of chief writer, editor, proofreader, photographer, layout specialist, and interviewer - in short, everything involved with production.
Ken has learned the standard formula for press releases, and has written a number of them for clients who wished to announce the launch of a business, or something similar.
Brochure projects do not come up often, but Ken has had the chance to be involved with a few, and it has given him the opportunity to learn the best practices with writing them. He has learned to pack a lot of information into short snippets, and to create powerful headlines that grab attention quickly.
Occasionally, Ken has been asked to write an email which is intended to be broadcast to a number of consumers, in order to generate interest in a product or company. He has learned that the trick with these is to avoid having the email directed to the trash bin in the first sixty seconds of reading, and how to maintain interest to the end.
Ken has written several e-books for the same client, on topics ranging from getting over a lost spouse to how your child should be raised. Each of these e-books was in the range of 8,000 to 10,000 words in length.