Her writing specialties include Top of Funnel and Middle of Funnel content. She believes this area is where you can make the most impact around building authority and engage to funnel down the highest quality leads.
Assets: tip sheets, blogs, social media posts, webinars and videos, whitepapers, eBooks, and webpages
She applies best practices, thorough research and heart into her writing activities. Her interests include creative writing, campaign writing and management, descriptive writing, search-optimized writing, copywriting and editing, expository writing, and technical writing.
Lauren completed her BBA in Marketing at Georgia State University located in Atlanta.
Lauren has created eBooks, blogs, and webinars addressing specific needs for the software and technology industries. She has communicated vertical requisites through interviews with sales team and customer interviews. She tailors her messaging to the audience personas identified within these markets, developing engaging content to bring businesses more targeted lead opportunities.
Lauren has created eBooks, blogs, web pages, and webinars addressing specific needs for the VoIP industry. She has communicated vertical requisites through interviews with sales team and customer interviews. She tailors her messaging to the audience personas identified within this market, developing engaging content to bring businesses more targeted lead opportunities and account-based growth.
Lauren has created eBooks, blogs, sales enablement, and web pages addressing specific needs for the real estate and multifamily industry. She has communicated vertical requisites through internal and external interviews. She tailors her messaging to the audience personas identified within these markets, developing high-quality content to bring businesses more engaged lead opportunities.
Lauren has created white papers, blogs, and sales enablement resources addressing specific needs for the marketing and advertising industries. She has communicated vertical requisites through interviews with sales team and customer interviews. She tailors her messaging to the audience personas identified within these markets, developing engaging content to bring businesses more targeted lead opportunities and account-based growth.
Blog posts help inform and educate readers on various topics. Lauren has prevailed in delivering high-reaching and engaging blogs for several industries, tailoring messaging to specific audiences from SEO-led and Campaign-led approaches. She follows search-optimized and journey best practices so your content reaches highly qualified traffic.
FAQs live just about anywhere on your website: blog, webpage, knowledge base, etc. Lauren delivers intent-based questions and answers along the funnel so you can establish trust, and improve the user experience and your online presence. She uses SEO tools and subject matter experts to ideate, create, and deploy frequently asked questions on your website.
Lauren has researched, developed, and managed eBook deliverables from ideation to postmortem. She believes these long-form assets serve to educate and inform and must be of high value and quality to gain the reader's trust. She has orchestrated channel distribution plans, including email, paid social, and organic social, targeting specific audiences from a lead-gen perspective.
Lauren has developed, managed, and deployed webpage content following SEO and customer journey best practices across the funnel. She ensures your products and solutions reflect a customer-first approach, using search-optimized best practices for optimal reach. She'll help you get the most out of your webpage so you can drive the right traffic and convert the best leads.
Lauren can help you create an effective webinar marketing strategy. She has prepared and delivered topic briefs, presentations, channel promotion posts, and supporting evergreen content to continue viewership postmortem. Leveraging internal subject matter experts, she's been able to bring on the right speakers and assist in moderating questions during live shows.
Lauren has ideated, researched, and developed white papers tailored to defined audiences. She believes these assets are important components of your content marketing strategy, helping educate your audience through in-depth analysis of problems and solutions. She has also written copy for channel deployment to ensure each white paper reaches the right person and moves them down the funnel.
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