Jack’s specialities include brand storytelling and scripted content. This includes advertising and marketing content to boost the visibility and popularity of a brand. His expertise as both a copywriter and a screenwriter allow Jack to get to the heart of what the reader is looking for, and craft written material that will grip them from start to finish. By captivating the reader, Jack ensures that the vital message of the content is being translated accurately and that all of his work achieves the goals set by the client.
Having travelled to a wide range of interesting destinations and worked in the travel industry as a copywriter for many years, Jack is a travel writing specialist. Whether it's selling a luxury cruise or blogging from the Slovenian wilderness, Jack cannot get enough of the excitement of travel. The cultural insights that travel has provided for Jack have helped him to become a more rounded person and allowed him to understand the unique perspectives of different audiences around the world.
Jack is also an expert visual storyteller, as evidenced by his success in comic book writing and video game production. His eye for design and imagery allows him to offer advice and guidance on aesthetic choices throughout his written content. Additionally, by working in multiple industries and genres, Jack has honed a highly adaptable and versatile writing toolkit. This allows him to confidently inhabit the voice and tone required by the client and create material that is a flawless fit for any task.
Being a professional screenwriter, one of Jack’s biggest interests is cinema and storytelling. When he isn’t writing stories of his own, you will most likely find Jack with his nose in a book or a script. This obsession with words has stood him in good stead for his writing career and gives him a wide range of influences to draw upon when creating content. It has also given him a broad understanding of the publishing and production process for both books and movies.
It probably won’t surprise you to learn that Jack is also a massive nerd. As a professional Game Master, Jack’s love for gaming (specifically Dungeons & Dragons and other tabletop roleplaying games) has grown into a career. Alongside in-person roleplaying, Jack is also a huge fan of digital gaming and media, whether it is fast and fun mobile apps or more immersive console experiences.
Gaming isn’t the only hobby that Jack has managed to turn into a successful branch of his career. Growing up in Liverpool music was everywhere, especially the music of The Beatles. This began a deep interest in music and musical history that has stuck with him for his whole life. Jack was able to channel this passion into his work when contributing to the popular music publication “Babystep Magazine”.
Sport has also been a huge factor in Jack’s life. In his teenage years, Jack played rugby at a very high level and was fortunate enough to play all over the world including South Africa, Canada, America, and all over Europe. More recently, Jack has become an avid jiu-jitsu competitor and has recently received his blue belt from jiu-jitsu legend Roger Gracie. His love of intense sports like rugby, grappling, MMA, and boxing has taught Jack how to dig deep and secure victory in even the most difficult of circumstances.
Studying multiple disciplines has honed Jack’s time management skills and provided him with an academic understanding of storytelling and content creation. Studying the way that words can be shaped to leave a lasting impression on the reader has equipped Jack with the skills he needs to write any kind of content. Additionally, analysing complex information and arguments allowed Jack to develop sharp creative thinking and problem-solving instincts that have served him throughout his career as a writer.
Jack is a keen explorer who has travelled all over the world, immersing himself into different cultures. Additionally, Jack worked as a full-time travel writer for many years, working with the luxury travel brand, the Inspiring Travel Company. His experience in this field is extensive, allowing him to comfortably create travel content for any company or goal.
Throughout his copywriting career Jack has worked with several companies in the automotive space. This includes car leasing companies, car dealerships, EV charging station brands, and Motability specialists. These experiences have given Jack a wide knowledge of the industry and its copywriting requirements. This expertise makes him an excellent candidate for content creation roles in this industry.
For many years Jack worked with Valto, an IT services company, to create webpage copy, blogs, email campaigns and more. With in-house and outsourced IT services on offer, Jack has been afforded a deep understanding of the IT industry including, PowerApps, Microsoft services, and security software, that can be applied to future copywriting endeavours.
Working in film and television for many years has provided Jack with all the skills and knowledge required to create outstanding entertainment copy. As a professional screenwriter with many projects in development with a major producer, Jack is perfectly positioned to bring a unique and knowledgeable viewpoint to entertainment content.
As a professional game master and award-winning virtual reality gaming writer, Jack is an expert in the gaming space. He possesses a great knowledge of the gaming industry, its major players, and production processes. As a gaming fanatic, Jack always has his finger on the pulse of what is happening in the world of games.
Jack has worked with many companies in the technology industry. This includes a Silicon Valley startup specializing in delivery services, EV charger installation firms, WiFi engineering specialists, and more. He has also worked in the VR and AI space as a creative writer and marketing advisor, giving him a wide knowledge of the tech space.
Jack has worked with several companies to completely rewrite their website copy from the ground up. As a result, he has a deep understanding of page structure, content requirements, and SEO keyword ranking. After working with Jack, many businesses have seen a large uptick in the success and performance of their website.
Blog posts have been a key component of Jack’s copywriting career. Whether they are designed to drive sales, raise awareness, or entertain the reader, Jack has seen a great deal of success in this space. His highly developed storytelling skills allow Jack to create copy that will engage the reader from start to finish.
Writing scripts for videos and films is Jack’s bread and butter. As a professional screenwriter, his understanding of how words on a page will eventually translate into images on a screen is second to none. Outside of the filmmaking world, Jack has used these skills to create success YouTube video scripts.
Many of the brands and businesses that Jack has worked with have required email content creation. This includes email copy for sales campaigns, new product introductions, and event invitations. Using his storytelling skills, Jack’s emails are designed to engage with the reader and include personal touches that illicit a personal response.
Jack has crafted presentations and pitches for a variety of products including games, movies, and startup businesses. To ensure these PowerPoint presentations achieved their goals he was required to complete extensive research, implement a stylish and eye-catching design, and use his storytelling abilities to present the information in an engaging way. 100% of these presentation projects have moved into their next stage of funding/development.
During his time working with the Inspiring Travel Company, Jack was tasked with writing several travel brochures. As this company is home to several unique brands, Jack had to adapt his writing style to fit the unique voice and requirements of each brochure. Having written travel brochures for adventure holidays, luxury resorts, sports experiences and more, Jack has become a very confident brochure writer.
Over the years, Jack has helped many companies and businesses to create or rewrite their landing page. During these tasks, his advanced visual storytelling skills have allowed him to arrange information in an engaging and informative way, leading the eye of the reader to the key points within the copy.
Launching his writing career with a successful Kindle eBook has given Jack a deep understanding of the requirements and needs of an eBook writing role. His debut novella “Home” reached number one on two different Amazon bestseller lists, proving Jack’s abilities in this field, and honing his instincts for crafting stories that resonate.