Maia’s writing career began in the nutrition, fitness and wellness space. She has written hundreds of articles on these topics for dozens of publications, including Livestrong, Bodybuilding.com, The Nest and the Arizona Republic. Many of them are compiled at https://redapplecreations.com/creative-samples.

Since 2013, Maia’s focus has been on education policy, particularly in the areas of diversity, equity and inclusion. She spent six years as a senior copywriter and public relations manager at Learning Sciences International, an educational research organization that develops professional development systems for teachers. Much of her work there was in ghostwriting thought leadership pieces, writing web, email and promotional copy, sharing the company's research and securing media placements.

Since 2018, Maia has led the communications strategy for the American Consortium for Equity in Education. There, she handled all of the copywriting and editorial work, published a digital magazine six times a year, managed and distributed a weekly newsletter and developed messaging for digital advertising and media partnerships.