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Bobbi specializes in organizational development and operational reorganization, including comprehensive general business needs analysis and reorganization management, and supervision of regional business chains, typically including management training, sales and operations training, various software training, market and operations analysis, multi-media advertising management, high-volume promotional events design and regional execution, public relations, government relations, customer services (passive marketing), operational systems design and implementation, office management oversight, credit and collections departments oversight, telemarketing training and production oversight, hands-on single-site management and staff development, turn-around of non-volume business sites, contract negotiation, contractor management, conflict resolution, safety management, various internal auditing, asset maintenance management, broad-scale budget projections and assumptions, and capital budgeting and investment.
Bobbi personal interests include reading, writing, running (5K training), volunteering, music, gardening, boating, hiking, fishing, theater, traveling, and sitting or lying on the couch.
Bobbi is a graduate of the University of Missouri-St. Louis. She received her Master's degree in Philosophy in May, 2017.
Bobbi's abundant impressive professional references attest to her track record of success in business reorganization and transformation of non-volume businesses into formidable competitors, as well as in leading average performers to unprecedented competitive success. Supervising multiple regional full-scale dual-facility health club and free weight gym chains, and large portfolios of multi-family investment properties, she has consistently exceeded employers' and clients' expectations, shattering their gross income records and achieving striking increases to their net profits, by identifying their needs in the contexts of their markets, offering innovative perspectives, and effectively implementing solutions in all facets of sales, service, operations, and administration.
Bobbi has systematically increased competitive effectiveness of multiple regional business chains by consistently producing exceptional results in creating and implementing multi-faceted marketing programs involving from various parts, to virtually all types of marketing across the spectrum of appropriate and possible marketing activities for a given industry and market. She is known for pulling out all stops in cost-effective multi-media campaigns and in passive marketing programs.
Her marketing strategies have consistently broken existing records for sales and renewal business traffic due to a comprehensive strategy that includes intensive focus on introducing new, and optimizing existing systems for development of new and redevelopment of aged prospect leads. She has implemented this marketing concept by leading marketing teams through highly-effective processes of mining valuable archives of contact and activity information for former customer and previously inquiring prospects.
Further, her overall strategy has significantly increased effectiveness of passive marketing components of the larger marketing program by radically increasing emphasis on elevating customer services to exceptional levels of quality, and by diligently maintaining customer satisfaction monitoring systems. This marketing approach has very significantly strengthened client relations and facilitated implementation of essential customer persistency and exceptionally productive prospect referral programs.
Bobbi has optimized the efficacy of these essential, but all too often overlooked or undermanaged business-building staples, by streamlining sales, service, and referral systems, and maintaining the highest standards of organizational efficiency in the marketing contingent. This comprehensive approach to marketing management has repeatedly led to unprecedented successes of marketing programs under Bobbi's direction, with team after team proving that they can meet the challenge of generating sufficient sales prospect traffic to grow the business while adhering to marketing budgets.
As a content writer, Bobbi has sold hundreds of blog posts, drawing from her broad experience in business reorganization, growth, management development, advanced sales training, various standard and custom software training. Her work has received an exceptionally high percentage of Exceeded My Expectations ratings from WriterAccess clients. Bobbi is sought by multiple WriterAccess clients for Solo orders on topics in areas of Business, Management, Marketing, Real Estate, Health & Fitness, Legal, and Medical articles, blogs, and web pages.
Bobbi has written content for numerous landing, product, sales, About, and general information pages for WriterAccess clients' websites across a variety of product sales, sales and service businesses, medical practices, law offices, accounting firms, shipping companies, travel sites, and others. A spectacular 52% of clients have rated web page content received from her as "Exceeded My Expectations" (11-12-17).
Bobbi has written countless business management, thought leadership and training articles for regional, national, and international corporations for many companies across a number of industries. And, she has written articles on regional business conditions, and on government and academic institutions that have been published in multiple newspapers throughout the St. Louis metro region. Bobbi has written hundreds of articles, blog posts, and web pages on topics in management, business, health, real estate, and law for WriterAccess clients. For her work on the WA platform, she has received an exceptional percentage of "Exceeds My Expectations” ratings from clients.