Maddie's specialties revolve around business and technical writing. From developing news articles to perfecting SOP's, she has a wide range of expertise and experience in driving user engagement.
Her roots are in creative marketing campaigns that involve copywriting, social strategy, and design. She is a natural storyteller, combining fact, emotion, promotion and design in each of her projects to not only drive audience interest, but also customer acquisition and sales. She has extensive experience in article and blog writing, website and social copy, and graphic design.
While Maddie is a creative marketer at heart, she is meticulous and thorough in her work. Her expertise is well suited for writing and editing documents such as SOP's, tutorials, and manuals for technical and scientific industries.
Maddie is most interested in creative writing work meant to draw potential customers in and convert them into first-time and repeat customers. While eager to take on new challenges in a wide range of industries, she is most intrigued in using analytical data to inform her email marketing, blog and website copy, and social media strategy.
Maddie studied Professional Writing & Rhetoric (formerly Professional & Technical Writing) at San Francisco State University and also earned a minor in Marketing. During her academic career, she completed various internships, independent studies, and special projects to support faculty and staff.
While working in the biotech industry on an in-house marketing team, Maddie marketed to research labs and educational institutions to promote product sales. She primarily focused on email marketing, social graphics and copy, Google Ad graphics and copy, and website copy.
Maddie began her career in the education industry promoting various campus organizations, research labs, and initiatives. Education is her favorite industry, as she has a passion for promoting learning and development from Pre-K to university.
While working in the sporting goods industry, Maddie gained experience promoting products, equipment, and educational programs. In this industry, she primarily focused on email and social media marketing.
Maddie is a seasoned email marketer. She specializes in garnering interest in email recipients and increasing clicks/engagements that turn into conversions/purchases.
Maddie has experience in Google Ads, specifically search ad copy, display ad design, and keyword research.
Maddie has extensive experience in blog and article writing, mostly in the educational industry. She has expertise in simultaneously identifying and raising issues/opportunities while promoting products and services.
Maddie is experienced in developing web copy, as well as developing and designing web pages on platforms such as Drupal and Wordpress.