
Heather’s writing specialities are technical and copywriting. No matter the industry or product, she is able to produce well-informed, credible, original work in the voice of the brand or company with their target audience in mind. She is an expert at SEO optimization, so articles, white papers, blog posts, and more will rank well in search engines, reaching its intended audience.
Heather is interested in expanding her expertise in content writing across the many industries she was already worked with while branching out to travel and lifestyle. She is an avid reader of both fiction and non-fiction, which allows her to keep up-to-date with the latest trends in content and keep her creative edge. Just as she keeps her mind sharp with various activities, she brings that same passion to her physical fitness: hiking, kayaking, and going to the gym regularly.
Heather has written numerous articles and blog posts about business, covering a wide range of topics. She has written about cryptocurrency, NFTs, money management, NPS, customer churn, and more. She has also assisted business professionals by taking facts and figures and transforming into an expertly-written, informative, and easy-to-read article that other professionals can learn from and reference.
Heather has ample experience writing about the care and maintenance of indoor and outdoor plants. She has written original articles that go through every aspect of plant care, including origin of plant, description of plant, watering needs, light requirements, humidity and temperature needs, frequency of fertilizing, type of fertilizer, re-potting, and common problems. Pulling from credible resources, the goal with every article is to write a complete guide for the plant owner.
Heather has ample experience writing about various topics pertaining to design. She has produced articles dealing with design programs like Illustrator, Photoshop, Affinity Designer and more. Additionally, she has covered various aspects of design, including web design, digital art, graphic design, and more. Topic like fonts and copyright, logo making, file types/uses, and tools.
Heather has ample experience in writing about recreational hobbies like compound bow hunting, fly fishing, mixed martial arts, and more. She has written anywhere between 2-8 articles on each topic, covering information, such as technique, equipment and locations for practicing. Clients have continued to come back to Heather for her detailed, informative and well-researched work.
Heather has experience writing about a range of topics pertaining to travel. She has written “how-to” guides on traveling with children, traveling solo, and picking tourism guides for activities. Additionally, she’s covered specific destinations with detailed itinerary suggestions for the overall travel experience, covering topics like adventure activities, lodging, food, and culture.
Heather has experience in writing articles that deal with health, primarily pertaining to diseases and ailments. She has written several articles on Peripheral Neuropathy and dabbled in writing a white paper on Therapeutic Plasma Exchange. Additionally, she has covered general health topics like immune-boosting vitamins, the difference between collagen types, the benefits of turmeric, and more.
Heather has experience with a diverse range of topics under the umbrella of technology, including e-commerce, design, solar, communications, data mining, and digital transformation. She has also written a few articles on IT, cryptocurrencies, NFTs, web development, and more. In an ever-evolving industry, she has learned to keep tabs on trends and advances, like AI.
Heather has covered a range of topics within the construction industry, including retaining wall construction, ADU construction/renovation, asbestos inspection/removal, and more. Most of the work has been articles for different companies offering services specific to the topic, but she also has experience creating landing pages for an asbestos company operating out of the northeast region.
Along with various other health topics, Heather has written about nutrition, as it pertains to the agricultural industry. She has specifically covered the transition to more sustainable meat production, highlighting the long-term environmental impact of the change. Other nutrition topics she has covered include dieting, specifically intermittent fasting for weight loss and keto.
Heather has experience writing some articles for a health supplements brand, promoting their products by providing relevant information on the scientific mechanics of the supplement and its benefits. In addition to writing about collagen, turmeric, zinc, elderberry, and adaptogens; she has also covered adjacent health topics like mental health and nutrition.
Heather has some experience in writing about the cybersecurity industry. More specifically, managed IT security services, data mining, coding, and the differences between cybersecurity, network security and information security. She’s produced articles that cover these topics in a general, yet detailed manner while helping companies promote their products and services.
Article writing is the bulk of what Heather has done in her career thus far. Articles range in topics and industries, including finance, technology, health care, retail, and more. Every article is SEO-optimized to rank high in search engines and reach its intended audience. All work is completely original with credible cited sources of information.
Next to article writing, Heather primarily writes blog posts about various subjects from travel and outdoor activities to more niche topics, like the 90s toy, the Tamagotchi. Every blog is thoroughly researched from credible sources, SEO optimized, and written in a voice and tone that suits the blog and intended audience.
Heather has experience creating landing pages for an asbestos inspection and removal company. She has created content for the company’s blog to inform potential clients of the dangers of asbestos, the need for inspection, and proper removal procedures. The landing pages provided general information on asbestos, specifics on the services offered, and a call to action.
Heather has written two white papers for medical professionals on topics like therapeutic plasma exchange and peripheral neuropathy. These white papers were based on the findings of the aforementioned medical professionals and extensive research from credible sources. Each paper was 4k words of data from studies and medical history to support the objective and methods of the paper.