Robin specializes in marketing and advertising content including inbound strategies, digital marketing, inbound marketing, blogging, SEO, and social media marketing. She also writes traditional marketing content including white papers, brochures, and sales copy. She is uniquely skilled at breaking down complex topics and presenting them in easy-to-understand formats for almost any topic, especially technology, accounting, and basic tax principles.
Her other favorite topics include real estate, property management, rental properties, construction, basic accounting, green living, home maintenance, HVAC, gardening, parenting, and healthy cooking.
Robin loves learning and writing about all things home including repair, DIY, household hacks, decorating, buying and selling. Robin also likes writing about locations across the country, from hyperlocal content focused around places to eat and things to do to broad topics focused around more general information. Another of Robin's favorite topics is every aspect of online marketing: inbound marketing, email marketing, blogging, SEO, and paid advertising.
Robin attended several courses in English and American literature along with additional courses in science, economics, and history.
Robin completed general education courses that include music history, science, graphic design and page layout, and basic writing. With a total of 16 completed courses, she maintained a 4.0 GPA.
Robin has worked for several marketing and advertising agencies in the past and understands well how to work with the needs of various clients in a multitude of industries. She has taken a special interest in the area of inbound marketing and is even HubSpot Inbound Certified. From attracting new readers and visitors with fresh and engaging content to converting new leads with the right calls-to-action and landing pages, she believes that inbound is an essential part of any marketing package and can help your clients understand the same.
Robin has provided content for several real estate companies that represent both buyers/sellers and rental communities. From luxury condominium rentals to agent blogs, finding ways to incorporate hyperlocal, local, and regional keywords into interesting pieces that draw readers in is a specialty of Robin's.
Robin has written many articles about appliance maintenance and repair. As a homeowner herself, she's very aware of what types of problems people run into and what solutions they are turning to the web to find. From stoves to HVAC to washing machines, Robin has investigated them all and helped people solve their problems while providing interesting content that's far from a boring user manual. Whether you're looking for DIY solutions for readers or how to know when to call in a pro, Robin has your content covered.
Robin likes to write articles about things kids like to do, ways to keep kids safe around the home, and how to do common activities with children such as traveling, moving and road trips. She also likes to write about children's nutrition and food articles for the entire family. Much of her work has been geared towards natural living and ways to be green around the home as keeping an environmentally friendly home is a personal commitment.
Robin has written many pieces across a broad range of green living topics. This includes articles about reducing chemicals around the home, various ways to reduce energy consumption, various ways to reduce water, and reducing pollution. Topics also include ways to reuse and repurpose items around the home, eating organic, gardening, and more.
Having worked for a recruitment advertising agency in the past, Robin has a unique perspective of this industry. She knows what employers are trying to convey to potential candidates and she knows what these applicants need to do to get their names in front of the right people. She can offer advice on polishing resumes, making connections, and maintaining an excellent online presence so people can land the interview they are looking for. Then, once the job is landed she can provide perspectives on the best ways to move ahead and keep a healthy career moving forward.
Writing blog posts for company blogs are Robin's bread and butter. She loves delving into a range of topics, reading up on the client's website to find their voice, and producing great posts that are both interesting and keyword focused.
Robin has written many articles for clients, many of them end up being multi-functional as they are first published as blog posts and then archived as reference articles, used as newsletter content, or distributed in other marketing materials.
Business web pages must be able to capture the attention of the reader and keep them on the page while also accomplishing the goals of the company.
Robin understands this balance and is skilled at crafting web page copy that is engaging, entertaining, and informative for readers so your pages drive more leads and sales.