Lindsey has 13 years of experience with content marketing, business, e-commerce, and product description writing, having worked on long-term projects with QuickBooks, Investopedia, eBay, Staples, Overstock.com, Zupreem, Petco, and PetSmart. She has 5 years of experience with mental health, psychology, and addiction writing, including work done for Recovery Centers of America. Finally, Lindsey has substantial experience with legal/law, tax, finance, and real estate writing, having worked on many projects over the last 10 years.
Lindsey cultivates an interest in content marketing and strategy, thanks to 13 years spent in the industry.
She has a passion for health, lifestyle, fitness, and nutrition, and the way those topics intersect. She has a yoga practice of over 10 years and loves to cook anti-inflammatory foods for her family. Lindsey has volunteered as an aid in a long-term care facility for people of all ages living with mental health diagnoses. Being neurodivergent herself, she has a burning curiosity about the human mind and especially autism.
Lindsey has a lifelong love for animals and once rescued exotic birds with her husband. At one point, she housed over a dozen parrots in her bird room, including an umbrella cockatoo!
Finally, Lindsey is a parent of two small children and is passionate about child development and attachment parenting.
Lived and studied abroad in Beijing, Shanghai, and Zhangjiajie, People's Republic of China.
Lindsey has been writing marketing content for over 13 years, mainly for content marketing agencies of all types. She's also written marketing content for QuickBooks and QuickBooks Canada's Small Business Center project. Her content includes thought leadership, blogging, articles, and landing page content. She's also written ebooks and whitepapers about marketing.
Lindsey has 13 years of experience writing e-commerce content, including landing pages and product descriptions. Her product description writing follows the feature-benefit structure, introducing a feature while showing its value for the customer. She's especially proud of her work with Overstock.com, eBay, Zupreem, Petco, and PetSmart. She's also worked with small businesses to create product descriptions for Amazon and Etsy.
Lindsey has worked with dozens of clients to create content for business owners, most notably, QuickBooks and QuickBooks Canada. While working with the QuickBooks team, she wrote over 100 articles about how to succeed as a small business owner or freelancer. Her writing about businesses ranges from "how to start a business" topics to niche topics about dropshipping and dealing with payment processors.
Lindsey has 10 years of experience writing about consumer technology, including blog posts, articles, and buying guides about computer peripherals, smart tech, and household tech for the major company Newegg. She's also written social media content for technology companies. Her technology writing takes a straightforward approach, delivering detail while keeping the content easy to understand.
Lindsey has been writing legal and law content for over 10 years. Her experience lies in writing for law firms, including family law, tax law, and criminal law. She writes directly to the audience, creating blog posts that break down complicated legal terminology into easy-to-understand content for laypersons to read.
Lindsey has worked on medical and health projects for over 10 years. She writes clear, concise health content that speaks to the reader at an 8th-grade level without leaving out any important details. Her most recent work has included cosmetic health devices such as derma rollers, rescue anti-choke devices, and devices for aiding COPD symptoms.
Lindsey has 5 years of experience writing about taxes and the Internal Revenue Service. She's written about tax debt, entrepreneur taxes, business taxes, individual taxes, and how to deal with the IRS in the case of a notice. Most of her experience is in projects done directly with small and medium law firms, as well as solo lawyers.
Lindsey has 13 years of experience writing health content. She's worked with a number of health service providers to produce informative content that makes medical information accessible to laypersons, mainly in the dental and women's health verticals. She's written website content, social media content, email drips and reminders, blog posts, and article content for healthcare providers.
In 2020-21, Lindsey was the primary blog and content writer for Sunday Scaries, an e-commerce CBD company that sells edible gummies and tinctures for anxiety and stress (or "the scaries"). During this project, she wrote over 50 blog posts and proposed over 100 content themes, mostly about how CBD fits into the reader's lifestyle.
In her 13 years of content marketing, Lindsey has written over 500 SEO-friendly articles for her vast client base. Each article she writes is packed with value and easy for the reader to consume. She's written articles about business, law, marketing, health, technology, and much more. Her articles have been published by major companies such as QuickBooks and Investopedia.
Lindsey has written over 500 blog posts over the last 10 years, helping her clients create value for their audiences in their own voices. When a client has only a keyword and no topic, she's happy to craft topics from scratch. Her favorite industries to blog in include business, marketing, health and medical, and law. She's also guest blogged for the lifestyle publication Offbeat Home.