Specialties
Stephanie specializes in SEO-optimized e-commerce copy, including (but not limited to) long and short product descriptions, category descriptions, city landing pages, business blurbs, Google business profiles, city ranking lists (such as "10 best"), business-related blogs, consumer review blogs, metadata, meta descriptions, SEO footers, city service pages, etc..
Interests
Although Stephanie's strong research skills frequently open doors to new interests and subject matter, she has written for and is familiar with dozens of e-commerce categories: HVAC & plumbing services, indoor air quality, auto maintenance, senior living communities, politics, plus size fashion, beauty, and skincare, cosmetics, apartment living, dentistry, self-care, hair care, lawn & garden care, clothing & apparel (esp. designer handbags), phone cases & accessories, arts & crafts, quilting, southern/country cooking, fragrances, home decor, seasonal decorating, entertaining, public record snippets, and much more.
Education
Eastern Kentucky University
Out of high school, Stephanie knew she wanted to be a journalist. It wasn't long before she realized that while she wanted to pursue some type of communication degree, she wanted the focus to be on a field where she could put her own creative spin into her work. Writing allows her to do that.
Auto
10 Projects Completed
Stephanie has written several short blogs/articles about auto-related topics. Some examples of blog titles: Get Your Car Ready for Winter; Fun Car Games for All Ages, Top Selling SUVs, etc..
Lifestyle
75 Projects Completed
Stephanie has had extensive experience writing about senior living options. She has written both city pages and blurbs for leading senior living sites. Her work in the genre of senior living is mostly with respect to senior living communities, and this covers independent living, assisted living, memory care, nursing home care, home health, and home care.
Beauty
100 Projects Completed
Stephanie has written hundreds of (short and long) beauty-related product descriptions for major e-commerce clients. Her work has covered fragrance, skin care, hair care, and cosmetics.
Some examples:
*Ofra Cosmetics Rodeo Drive Highlighter
Ofra Cosmetics Rodeo Drive Highlighter accentuates the face's prominent features while adding dimension and a light-reflecting glow to the complexion. Exquisite pearl pigments are baked into this luminous formula to give any skin tone a touch of sunlit radiance. Use alone for a casual brightening effect, or use it with contouring products to create the look of a more lifted face structure.
*Burt's Bees - Rosemary And Lemon Hand Cream
Burt's Bees Rosemary and Lemon Hand Cream transforms dry, overworked hands into smooth, pampered hands that feel soft and nourished. Some of earth's most hydrating elements, including shea butter, beeswax, and pumpkin seed oil, are blended into a velvety rich cream that leaves hands smooth and moisturized. Tweaked with hints of natural lemon and rosemary fragrances, this emollient hand cream also treats the senses to a subtle but energizing zesty mint fragrance.
*Christian Dior Diorella Eau De Toilette
Christian Dior Diorella Eau De Toilette combines sophistication with a playful, free-sprit vibe to create a fragrance as elegant as it is lively and vibrant. Notes of tangy lemon and bergamot attracts the senses and flirts with a heart layer of honeysuckle, filled with scents of sensual jasmine, raw honey and greenery. This refined fragrance closes with a base layer of bourbon vetiver, adding sultry woody florals to the mix.
Utilities
75 Projects Completed
Stephanie has completed dozens of city/landing pages for home utility service businesses across the United States. While she's written mostly about HVAC and air conditioning, she also has experience in writing pages focused on plumbing, heating, indoor air quality, locksmith services, etc.. More specifically, her work within this genre has covered the importance of professional HVAC maintenance, catching minor AC issues early to avoid major breakdowns.
Blog Post
100 Projects Completed
Stephanie has worked with several e-commerce companies to author numerous business-based blog posts. Stephanie spent 8 years working as a customer service representative and manager for a major US financial institution. She credits that experience to her ability to collectively connect with consumers.
Examples of blog titles Stephanie has written for e-commerce clients:
"What Happens if You Don't Floss?"
"Preventing a Dry Socket After a Tooth Extraction"
"Smart Solutions for Small Living Spaces"
"5 Budget Friendly Cruise Options That Will Rock Your World"
"Having Fun This Holiday in Your Apartment: Decorations, Activities, and Desserts!"
"Fall Decor and Trends You Have to Try"
Product Description
500 Projects Completed
Stephanie has written hundreds of short and long product descriptions for dozens of online retailers and e-commerce companies.
In the late 2000s and early 2010s, Stephanie spent nearly a decade working for a major US financial institution as a call center customer service representative, then a CS manager. She credits that experience (along with her BA degree in Communications) with helping her stay in touch with the collective needs and expectations of consumers.
PD clients have included Stitch Fix, Best Buy, Michaels, Darice, Ecosmetics, Consumer Crafts, EZ Cater, Living Spaces, At Home, Godiva, and many more.
As far as subject matter, Stephanie has written PDs about apparel, accessories, beauty products, skincare, designer fragrances, restaurant menu items, furniture, arts & crafts items, home decor, seasonal decorations, auto accessories, commercial restaurant equipment, etc..
When working on PD projects, Stephanie is most familiar with the feature/benefit format since that is what most of her clients request. However, if you choose to take your PD copy in another direction, Stephanie is always open to new ideas and working out a customized solution that meets your business needs.
Landing Page
75 Projects Completed
*NOTE* I call this copywriting format a "city service page content ", but WA does not list that as a format. That's why I chose to list this under "Landing Page", although there are subtle differences.
Stephanie's CITY SERVICE PAGES are generally written for service-based businesses (HVAC, plumbing, locksmiths, pet grooming, mobile services, etc.) that have a home base or headquarters in one city, but are expanding their service area to neighboring cities/counties. To make their business well-known in those expansion areas, companies need to address each city by name in their website content.
For example, if an HVAC/plumbing company's original business is located in Sacramento, CA, and later on, the company also opens a store/base in Oakland. That company needs to reach out to residents in Oakland. If Oakland is merely listed as a location on the primary website, those potential customers in Oakland probably aren't going to find the company when they are searching on their phone. Even if they do, it is likely they are going to keep being re-routed back to the Sacramento website. However, if the company adds some SEO-optimized city pages, those potential consumers are going to see that company is in their area, ready to service all their HVAC/plumbing needs. These city pages should be titled "HVAC Repair in Oakland" or "Reliable Plumbers in Oakland, CA".
