Are you looking to draw in new customers, retain loyal clients and educate and energize people along the way? Krista F. has the ability to put together an engaging newsletter for your organization, write blog posts or compose "call to action e-mails" that includes solid writing and up-to-date links. In addition she has ample experience writing and publishing straight news stories, informational articles, ethnography, and creative essays. Krista F. has created content for group exercise schedules, policy manuals, newsletters, blogs and websites.
Krista F. is an anthropologist with a love for ethnography; gaining insight from various cultural practices and writing about it. Her interest in the experience of being human has led her to interact professionally with many different groups.
Krista F. has been certified by the American Council on Exercise since 1996 as a Group Exercise Instructor. She has 16 years of experience in the fitness industry teaching classes and managing a staff comprised of individuals of all ages, abilities, and backgrounds.
Working as a coordinator in a medically integrated fitness facility, Krista F. created the schedule to cater to individuals with mobility issues as well as elite athletes. She has ample hands-on experience teaching classes, interacting with the public, providing customer service and marketing.
Krista F. has also worked in other types of fitness facilities including a university gym, YMCA, corporate wellness and a racquet club. She has also provided "satellite classes" in office environments. Her ample experience in fitness enlightens her approach to researching and writing on the topic.
In addition, Krista F. worked as a radio news anchor and writer for 5 years. She has a keen interest and understanding of local politics, government, and non-profit activities. She can write both lengthy news stories and concise 30 second stories on all news topics. Her news reporting involved on-air interviews, which helped her hone her ability to draw out pertinent information from interviewees.
In her spare time, Krista F. is involved in running, gardening, and history. These interests have led her to take on leadership roles on local non-profit and city boards. This has given her a deep understanding of subject matter and promotion. She put together a newsletter for her local running club and a local historical group. She has also edited and contributed to creative writing journals focused on poetry and essays.
Minors: Archaeology and Economic Anthropology, Latin American Studies
Specialties: Anthropology of Tourism, Phenomenological Theory, Ethnography
Krista F's doctoral studies focused on The Anthropology of Tourism in Cobano de Puntarenas Costa Rica
Krista F.'s interest in writing and understanding what it means to be human resulted in a double-major at Albion College.
She paid her way through college working as an English Tutor, Anthropology Tutor, Lifeguard, Orientation Leader, Resident Assistant, and snack bar cook. Wearing many hats made her connect with every story on "Work" Studs Terkel, the famed sociologist, ever wrote.
Krista spent several months in college working as an excavator for the Naco Valley Archaeology Project. Her project involvement culminated with her honor's thesis centered on the excavation and interpretation of an obsidian workshop area in Honduras' Naco Valley,
Krista F.'s work in the fitness industry has allowed her to produce numerous writings of all sorts related to health and wellness. She composes a newsletter and blog entries for a corporate wellness program. She has also created policy manuals, marketing materials and articles for gyms of all sizes.
Krista F. coordinated the group exercise program for a gym with 6,000 members and more than 85 classes and special events on the schedule. The job included writing promotional material, creating the schedule using Excel, educational tracts for members, and communications with staff and other professionals, including policy manuals.
Krista has created numerous workouts for exercisers. Many of these are outdoor focused. She has included a sample of an outdoor medicine ball bootcamp exercise session below.
Krista has written numerous articles throughout the past two decades while working as a news writer and anchor for WINC Radio, on the communications staff at the Polis Center, and as a coordinator in the field of fitness.
As Chairman of the Parks and Recreation Advisory Board, Krista regularly presents advice regarding the board's business to City Council. In addition, as Group Exercise Coordinator for a 6,000 member gym, she regularly gave presentations about exercise instruction, leadership, and safety to my staff, participants, and co-workers in other departments.
Krista created numerous/daily in-house advertisements comprised of flyers, press releases, ads, posters and electronic media announcements to promote classes and events while working as a coordinator for a medically integrated fitness facility.
As Chairman of the Winchester Parks and Recreation Board, Krista spearheaded the creation of a "giving brochure" for the Winchester Parks and Recreation Foundation to distribute to potential donors.
Additionally, as Group Exercise Coordinator at Valley Health Wellness and Fitness Center, Krista created all promotional material for the program.
Creative writing is Krista's passion. She has contributed to literary anthologies and magazines. Attached is an example of one of her essays that was granted an award in a Fulbright Hayes contest.
Krista's contributed to two archaeology books and her honors thesis, The Excavation of an Obsidian Workshop Area at the La Sierra Site in Honduras' Naco Valley, is bound and shelved at Albion College.
Krista was chosen to deliver the commencement speech representing her college graduating class at Albion College. Since then, she has written and delivered speeches at work and to support political candidates.
Krista wrote press releases that were sent to local media outlets to promote events at Valley Health Wellness and Fitness Center. As a news anchor and reporter at WINC she also read thousands of press releases and followed-up with the submitting agencies to create news stories about the upcoming events.
Krista understands the marketing potential Facebook provides for all endeavors- business or non-profit. She uses Facebook to prompt community action in relation to her position as Winchester Parks and Recreation Advisory Board Chairperson. She also uses it to communicate with fitness participants about upcoming events and to keep them motivated.