Writer #7492
Gainesville, FL
By Appointment Only
5 Star Rating
97 Love Lists
144 Clients
429,000 Words
EF delivers plain-language content designed to improve search rankings and conversions. Read more about his experience in each industry below, or use the links at left to place an order or send him a message.


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Industry Projects

  • Legal100+
  • Utilities50+
  • Real Estate50+
  • Tax50+
  • Finance50+
  • Insurance50+
  • Business50+
  • Banking50+
  • Appliance50+
  • Search Marketing50+

Summary of Industry Experience


EF relies on his experience advising clients on various legal matters to present legal topics in easy to understand plain English. He has created content for numerous attorney websites including attorney bios, practice area descriptions, blog posts, and articles. He has also had several annotations published in American Law Reports on topics including bankruptcy, immigration, service of process, patent infringement, and the Invention Secrecy Act. EF's previous legal work experience includes white collar criminal prosecution and defense, consumer debt litigation, and tax litigation.


EF has written articles for numerous plumbers, HVAC contractors, and other home service providers. He regularly covers topics related to utilities including how to save on energy or water costs and how utility bills are calculated.

Real Estate

EF has written numerous blogs and articles for real estate agents, property managers, and apartment complexes. He specializes in mortgages, credit scores, budgeting, landlord-tenant laws, and local city guides.


EF relies on his experience advising clients on various tax matters to present tax topics in easy to understand plain English. He specializes in personal taxes including payment plans, offers in compromise, education deductions, self-employment taxes, and business deductions.


EF relies on his experience advising clients on consumer debt matters to present personal finance topics in easy to understand plain English. He specializes in budgeting, bankruptcy, credit scores and credit cards, and getting out of debt.


EF has an in-depth understanding of the need for insurance and the insurance claims process through his legal training in personal injury law and liability claims. He has combined this knowledge with his SEO experience to produce articles, blogs, and websites for numerous insurance companies. He has written on topics including auto insurance, homeowners insurance, personal liability insurance, and business insurance policies. His tax knowledge has also allowed him to assist clients with content covering health insurance, the Affordable Healthcare Act, and insurance subsidies.


EF has helped grow small businesses and startups in several industries. His business and legal education give him a thorough understanding of accounting, obtaining financing, marketing, business law, and business strategy. He works with B2C comapnies looking to attract new customers or increase their conversion rates as well as B2B companies seeking to demonstrate how they add value to business owners.


EF writes blogs and articles on various aspects of the banking industry. His specialties include personal bank accounts, lending and credit, business bank accounts, and merchant payment processing.


EF has created content for dozens of websites in the HVAC industry as well as for dealers of other appliances such as TVs. His work includes short blog posts, product buying guides, in-depth articles, about pages, city guides, and full websites. Clients have ranged from mom and pop shops in small towns to national dealers.

Search Marketing

EF has extensive SEO experience with ecommerce and service provider websites. His experience providing advice to end users allows him to create clear, easy-to-read blog posts and webpages explaining why your clients need you and how you'll help them.

Product Projects

  • Blog Post100+
  • Web Page100+
  • Article100+

Summary of Product Experience

Blog Post

EF understands the value of engaging, easy-to-read blog posts in driving new visitors to your site and converting them into paying customers. He has created locally tailored blog posts across many industries. These blog topics have included recent news stories, how-to guides, how to choose a _______, the benefits of specific services, and more.

Web Page

EF routinely creates engaging, easy-to-read web page content for law firms, HVAC companies, and other small businesses. He specializes in both full websites and individual pages including detailed service pages, professional profiles, about us pages, contact pages, neighborhood guides, and more.


EF understands the value of engaging, easy to read articles that attract visitors to your website, establish you as an expert, and drive new leads for your business. He has worked with clients across all industries to create everything from basic list articles to detailed product and service guides.

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