Alana M. is a copywriter, content strategist, and unabashed digital marketing enthusiast. In her previous professional lives, she was a chef, sommelier, and touring musician. These days she uses her laptop-based talents to help companies shape their brand story and make a lasting impact. When she’s not busy creating websites and crafting content calendars, Alana writes for a number of high-profile publications, starting conversations about everything from Cabernet to click-through rates.
Alana's extensive portfolio reflects both her wide-ranging personal background as well as her professional history. Raised by a restaurant-owning father and a mother who was a cardiac nurse, she learned early about the value of hard work. Alana went to college at 16, and immersed herself in a mixture of pre-med, business, photography, music, and English classes, trying to soak up as much book knowledge as she could before heading off into the real world.
She has spent her adult life discovering the world as an award-winning professional musician, sommelier, trained chef, and social media guru. In the immortal words of Wayne Campbell, she has an "extensive collection of name tags and hairnets." It is this passion for learning and a desire to share all the things she's been lucky enough to experience that led her to pursue a career in writing.
Over the past few years, she has written for clients across a variety of industries, using her SEO knowledge to boost the profile of online retailers and increase her clients' blog traffic by adding quality, non-puff pieces that are as interesting to consumers as they are useful to the client. In addition to continuously creating content for a number of high-profile hospitality and food & wine publications, Alana also loves writing travel-related pieces, has clients in the real estate and medical fields, and has penned literally thousands of product descriptions for both brick-and-mortar businesses and major online retailers.
Alana's goal is to create content that always respects the reader, is informative without ever being condescending, and engages both the reader and the client, so they continue to come back time and time again. It's Alana's philosophy that when you're passionate about what you do and committed to quality, the result is bound to be truly exciting.