Laura has developed SEO optimized website content for multiple webpages. When developing a website, Laura determines the internal structure best suited for exceeding her clients' needs. URLs are chosen to produce optimal search engine results. Additional factors of web page development include load time, media, content, layout, anticipated views per day/month, internal and external linking, and call-to-action areas. Laura has over 1,000 research hours in the SEO field. She is extremely proficient at analyzing industry web content to determine optimal keywords. She analyzes key factors including industry phrases, key search statistics, the internal structure of the website, and local vs. global keyword searches. She uses SEO keywords to increase website rankings and produce an increased call-to-action on website content.