Laura P. specializes in writing business reports, white papers, product reviews, advertising campaigns, handbooks, SEO optimized website content, and works of fiction. She has a talent for immediately understanding the marketing needs of a client. She has spent over 1,000 hours researching the impact of viral marketing campaigns. Her expert knowledge combined with a creative intuition has resulted in effective advertising campaigns. Laura has an array of interests that allows her to target specific demographics.
Laura has a passion for learning. She has a peaked curiosity for understanding viral trends. Laura is an avid equestrian who has competed under the US flag both domestically and internationally. Her other passions include trying new cuisines, traveling, blogging, and exploring nature's beauty.
Laura has created marketing content for employers in the real estate, IT, finance, restaurant, auto, retail, oil and gas, equine sales, sports, fashion, and public relations sectors. She designs her marketing pieces to be visually stimulating. Web content is designed for SEO optimization, a high click-rate, and strategically placed 'call to action' areas above the breaking point and within the dominant reading patterns. Her content has been published online, in-print, and digitally. She creates content that is designed to achieve specifically outlined marketing goals and result in a positive ROI.
Laura has developed real estate marketing content for over 200 Realtors and Brokerages. She has written press releases, blogs, articles, MLS descriptions, agent profiles, and website content for clients. Printed content for individual real estate agents was developed in a hyper-local context. Web content resulted in higher SEO results and increased traffic to specific agent websites. She recently saved over $5000 on an in-print advertising campaign for a real estate brokerage.
Laura P. has created marketing content for dealerships, SEO companies, Big Data Analytics, and auto websites. Marketing content has included: email campaigns, white papers, informational brochures, PowerPoint sales presentations, sale sheets, blog posts, and articles for publications. All written and creative content has been designed for delivery to specific audiences within the auto industry. By understanding the niche market spaces, Laura P. has consistently delivered improved marketing results for all of her auto clients.
Laura has written hundreds of articles for the technology sector, as well as IT white papers, RFIs, RFPs, and task orders for government contractors. She has a strong technical writing background that has resulted in multiple contracts won for her employers. Revenue from these contracts totaled over $20M. She has spent over 1500 hours researching cloud computing, data analytic software, ISO 9001 polices, ISO 20000 guidelines, ITIL v.4, comparative analysis of Alliant Small Business (ASB) companies, project management, help desk platforms, staffing requirements, cyber security, and IT project development methodologies (Agile SDLC, Waterfall).
Laura P. is an athletic soul who has had the pleasure of competing under the United States' flag both domestically and abroad. Laura P.'s equestrian accomplishments have put her in touch with Olympic athletes, network sports broadcasters, and award winning sports journalists. Her passion for understanding the entire sports industry stems from a personal knowledge of the pressures that athletes feel on a daily basis. She has written 100+ articles, blog posts, and biographies on individuals within the industry.
Laura has developed SEO optimized website content for multiple webpages. When developing a website, Laura determines the internal structure best suited for exceeding her clients' needs. URLs are chosen to produce optimal search engine results. Additional factors of web page development include load time, media, content, layout, anticipated views per day/month, internal and external linking, and call-to-action areas. Laura has over 1,000 research hours in the SEO field. She is extremely proficient at analyzing industry web content to determine optimal keywords. She analyzes key factors including industry phrases, key search statistics, the internal structure of the website, and local vs. global keyword searches. She uses SEO keywords to increase website rankings and produce an increased call-to-action on website content.
Laura P. has written news articles, blog posts, and white papers for various small to mid-sized financial institutions. Her content is always well-researched and factually accurate. Laura P. caters her writing style and tonality, as well as the content layout to best match the personas found within the financial industry.
Laura writes blog posts to appeal to a targeted market. Her posts are written in a conversational tone that appeals to the reader and entices sharing. Each blog post is tagged to create optimal visibility.
Laura P. has written over 500 articles in her career as a freelance writer. Her articles are written to cater to the interests of the intended audience. Laura's preferred style of writing is engaging, informative, and witty. News articles are written in accordance with the SPJ and Reuters guidelines.
Laura has developed SEO optimized website content for multiple webpages. When developing a website, Laura determines the internal structure best suited for exceeding her clients' needs. URLs are coded to produce optimal search engine results. Additional factors of web page development include load time, media, content, layout, anticipated views per day/month, internal and external linking, and call-to-action areas.
Laura P. has written over 200 press releases for the following industries: Advertising, Oil & Gas, Marketing, Technology, Mobile Applications, Commercial, Entertainment, Real Estate, Retail, Auto, Financial, Professional Services (Doctors, Lawyer, Dentists, Health and Medical Care), Website Content, Website Management Services, Construction, and Industrial industries. Press Releases are written to engage readers and encourage audiences to learn more about the involved individuals or companies.
Laura P. has written over 100 product descriptions that are designed to motivate consumers to purchase. Each product description is easy-to-read, offers valuable information, and subtly encourages viewers to act. Through her knowledge of SEO tactics, Laura P. ads industry keywords to bolster the visibility of the product.
Laura has written 20 proposals for government IT contractors. Her strong technical writing background has resulted in multiple contracts won for her employers. Revenue from these contracts totaled over $20M. She has spent over 1500 hours researching cloud computing, data analytic software, ISO 9001 polices, ISO 20000 guidelines, ITIL v.4, comparative analysis of Alliant Small Business (ASB) companies, project management, help desk platforms, staffing requirements, cyber security, and IT project development methodologies (Agile SDLC, Waterfall). Laura is extremely proficient in graphic design and proposal layout.
Laura has utilized Facebook to increase awareness about start-up companies. Her Facebook campaigns and individual posts use a mixture of media with memorable prose to increase visibility and sharing. She designs Facebook posts to appeal to the intended audience, and gain "viral" attraction on an as needed basis. Laura remains up-to-date on the latest Facebook marketing tactics, including researching industry specific hashtag campaigns to further promote business Facebook posts to their intended audience.
Laura has created in-print and online advertising campaigns in the auto, retail, equine, and real estate industries. After analyzing the competing ad-space of a publication, Laura will design advertisements to be both visually appealing and memorable. A successful ad must be designed with "eye-tracking" in mind; key components must be laid out to fall directly into the viewer's line of sight. Font, color, arrangement, content, size, and competing layouts are all factors that Laura considers when designing an advertisement.