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Laura P
Writer #7387
Arlington, VA
Joined 7/23/2013
6 Star Rating
100% Success
7,802 Projects
84 Endorsements
2 Elite Skills
Laura P. has written 5,000+ articles, blog posts, product reviews, press releases, and website content for a multitude of clients. In the past 8 years, she has developed written, marketing, video, and web content for clients in the real estate, cyber security, health and beauty, information technology, restaurant, auto, finance, retail, medical, law, equine sales, fashion, marketing (affiliate marketing, digital marketing, in-print marketing, and the entire marketing industry at large), oil and gas, and public relations industries. Laura is highly proficient in SEO optimization, particularly in the real estate and retail industries. She ghost wrote IT white papers, government contract task orders, RFIs, and RFPs that resulted in millions of dollars won.

Laura has 8 years of experience as a professional writer, editor, content strategist, and content marketing specialist. During this time, she has worked with and interviewed olympic athletes, small-business owners, Fortune 100, 500, and 1000 CEOs, CFOs, SMEs, and entrepreneurs on complex topics. Through her efforts, Laura has helped clients across industries reach new levels of business success. Laura's press releases have resulted in media coverage in TIME magazine, the New York Times, Wall Street Journal, Bloomberg, WebMD, Daily Mail (United Kingdom), Forbes, National Public Radio, and the Associated Press, among others. She is highly ranked across a multitude of industries and topics of interest on WriterAccess.

Her goals as a content writer are to create content that:

* Increases page views, conversions, and engagement levels, all while delivering a positive ROI.
* Ranks well in searches and follows the latest SEO best practices.
* Informs, educates, and engages with the intended audience.
* Establishes authority as an industry and thought leader, while remaining approachable to audiences.
* Clearly and consistently reflects the client's unique brand and story.

Laura is currently on over 1,000 Love Lists for various WriterAccess clients. A few words of praise from WriterAccess clients include:
"She did great work on some vacation accommodation writing for us. Good turnaround, unflagging creativity, nice readable copy. Very good. We will certainly use Laura again." (WriterAccess Client)

"Laura has written a lot of SEO-friendly web page copy for us, and we love her work! She is very professional, and she understood the tone we wanted across our site immediately. I would definitely have her work for us again!" (WriterAccess Client)

"Laura was fantastic! She spent the time researching the topic and writing a compelling press release for my company. Will use her again - Thank you :)" (WriterAccess Client)

Laura also writes content for WriterAccess. A few words of praise from the WriterAccess team include:

"Thank you again for all of your wonderful work on the WA blog posts!" (WriterAccess Team)

"Love your voice in this blog post! Really nice work, and valuable information. (I'm also a fan of the line "you are what you tweet"!)" (WriterAccess Team)

"Love it!" (WriterAccess Team)

"Great post! I think writers will like this one." (WriterAccess Team)
Sports
Real Estate
Marketing
Blog Post
Press Release
Advertisement
Facebook Post
Product Description
Technology
Grant/Proposal
5 More

Specialties

Laura P. specializes in writing blog posts, articles, social media content, business reports, press releases, white papers, product descriptions, product reviews, advertising campaigns, handbooks, SEO optimized website content, and works of fiction. She has a talent for immediately understanding the marketing needs of a client. She has spent over 1,700 hours researching the impact of viral marketing campaigns, including best tactics across social media platforms. Her expert knowledge combined with a creative intuition has resulted in effective marketing and advertising campaigns for thousands of clients. Laura has an array of interests that allows her to effectively target specific demographics via written publications.

Interests

Laura has a passion for learning different languages. She has a peaked curiosity for understanding marketing trends throughout the globe, specifically in the American, European, Asian, and Australian markets. Laura is an avid equestrian who has competed under the US flag both domestically and internationally. Her other passions include trying new cuisines, traveling, blogging, and exploring nature's beauty.

Education

Mount Holyoke College

Marketing

1,312 Projects Completed, Elite Badge Awarded

Laura has created marketing content for employers in the real estate, IT, finance, restaurant, auto, retail, oil and gas, equine sales, sports, fashion, and public relations sectors. She designs her marketing pieces to be visually stimulating. Web content is designed for SEO optimization, a high click-rate, and strategically placed 'call to action' areas above the breaking point and within the dominant reading patterns. Her content has been published online, in-print, and digitally. She creates content that is designed to achieve specifically outlined marketing goals and result in a positive ROI.

Real Estate

1,161 Projects Completed, Elite Badge Awarded

Laura has developed real estate marketing content for over 200 Realtors and Brokerages. She has written press releases, blogs, articles, MLS descriptions, agent profiles, and website content for clients. Printed content for individual real estate agents was developed in a hyper-local context. Web content resulted in higher SEO results and increased traffic to specific agent websites. She recently saved over $5000 on an in-print advertising campaign for a real estate brokerage.

Auto

604 Projects Completed

Laura P. has created marketing content for dealerships, SEO companies, Big Data Analytics, and auto websites. Marketing content has included: email campaigns, white papers, informational brochures, PowerPoint sales presentations, sale sheets, blog posts, and articles for publications. All written and creative content has been designed for delivery to specific audiences within the auto industry. By understanding the niche market spaces, Laura P. has consistently delivered improved marketing results for all of her auto clients.

Technology

459 Projects Completed

Laura has written hundreds of articles for the technology sector, as well as IT white papers, RFIs, RFPs, and task orders for government contractors. She has a strong technical writing background that has resulted in multiple contracts won for her employers. Revenue from these contracts totaled over $20M. She has spent over 1500 hours researching cloud computing, data analytic software, ISO 9001 polices, ISO 20000 guidelines, ITIL v.4, comparative analysis of Alliant Small Business (ASB) companies, project management, help desk platforms, staffing requirements, cyber security, and IT project development methodologies (Agile SDLC, Waterfall).

Sports

111 Projects Completed

Laura P. is an athletic soul who has had the pleasure of competing under the United States' flag both domestically and abroad. Laura P.'s equestrian accomplishments have put her in touch with Olympic athletes, network sports broadcasters, and award winning sports journalists. Her passion for understanding the entire sports industry stems from a personal knowledge of the pressures that athletes feel on a daily basis. She has written 100+ articles, blog posts, and biographies on individuals within the industry.

Web Development

92 Projects Completed

Laura has developed SEO optimized website content for multiple webpages. When developing a website, Laura determines the internal structure best suited for exceeding her clients' needs. URLs are chosen to produce optimal search engine results. Additional factors of web page development include load time, media, content, layout, anticipated views per day/month, internal and external linking, and call-to-action areas. Laura has over 1,000 research hours in the SEO field. She is extremely proficient at analyzing industry web content to determine optimal keywords. She analyzes key factors including industry phrases, key search statistics, the internal structure of the website, and local vs. global keyword searches. She uses SEO keywords to increase website rankings and produce an increased call-to-action on website content.

Finance

80 Projects Completed

Laura P. has written news articles, blog posts, and white papers for various small to mid-sized financial institutions. Her content is always well-researched and factually accurate. Laura P. caters her writing style and tonality, as well as the content layout to best match the personas found within the financial industry.

Blog Post

1,802 Projects Completed

Laura writes blog posts to appeal to a targeted market. Her posts are written in a conversational tone that appeals to the reader and entices sharing. Each blog post is tagged to create optimal visibility.

Article

895 Projects Completed

Laura P. has written over 500 articles in her career as a freelance writer. Her articles are written to cater to the interests of the intended audience. Laura's preferred style of writing is engaging, informative, and witty. News articles are written in accordance with the SPJ and Reuters guidelines.

Web Page

604 Projects Completed

Laura has developed SEO optimized website content for multiple webpages. When developing a website, Laura determines the internal structure best suited for exceeding her clients' needs. URLs are coded to produce optimal search engine results. Additional factors of web page development include load time, media, content, layout, anticipated views per day/month, internal and external linking, and call-to-action areas.

Product Description

335 Projects Completed

Laura P. has written over 100 product descriptions that are designed to motivate consumers to purchase. Each product description is easy-to-read, offers valuable information, and subtly encourages viewers to act. Through her knowledge of SEO tactics, Laura P. ads industry keywords to bolster the visibility of the product.

Press Release

228 Projects Completed

Laura P. has written over 200 press releases for the following industries: Advertising, Oil & Gas, Marketing, Technology, Mobile Applications, Commercial, Entertainment, Real Estate, Retail, Auto, Financial, Professional Services (Doctors, Lawyer, Dentists, Health and Medical Care), Website Content, Website Management Services, Construction, and Industrial industries. Press Releases are written to engage readers and encourage audiences to learn more about the involved individuals or companies.

Grant/Proposal

58 Projects Completed

Laura has written 20 proposals for government IT contractors. Her strong technical writing background has resulted in multiple contracts won for her employers. Revenue from these contracts totaled over $20M. She has spent over 1500 hours researching cloud computing, data analytic software, ISO 9001 polices, ISO 20000 guidelines, ITIL v.4, comparative analysis of Alliant Small Business (ASB) companies, project management, help desk platforms, staffing requirements, cyber security, and IT project development methodologies (Agile SDLC, Waterfall). Laura is extremely proficient in graphic design and proposal layout.

Facebook Post

33 Projects Completed

Laura has utilized Facebook to increase awareness about start-up companies. Her Facebook campaigns and individual posts use a mixture of media with memorable prose to increase visibility and sharing. She designs Facebook posts to appeal to the intended audience, and gain "viral" attraction on an as needed basis. Laura remains up-to-date on the latest Facebook marketing tactics, including researching industry specific hashtag campaigns to further promote business Facebook posts to their intended audience.

Advertisement

28 Projects Completed

Laura has created in-print and online advertising campaigns in the auto, retail, equine, and real estate industries. After analyzing the competing ad-space of a publication, Laura will design advertisements to be both visually appealing and memorable. A successful ad must be designed with "eye-tracking" in mind; key components must be laid out to fall directly into the viewer's line of sight. Font, color, arrangement, content, size, and competing layouts are all factors that Laura considers when designing an advertisement.

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