Content goals include but are not limited to:
* Increasing page views, conversions, and engagement levels, all while delivering a positive ROI.
* Ranking well in searches and following the latest SEO best practices.
* Informing, educating, and engaging with the intended audience.
* Establishing authority as an industry and thought leader, while remaining approachable to audiences.
* Clearly and consistently reflecting the client's unique brand and story.
Laura has created marketing content for employers in the real estate, IT, finance, restaurant, auto, retail, oil and gas, equine sales, sports, fashion, and public relations sectors. She designs her marketing pieces to be visually stimulating. Web content is designed for SEO optimization, a high click-rate, and strategically placed 'call to action' areas above the breaking point and within the dominant reading patterns. Her content has been published online, in-print, and digitally. She creates content that is designed to achieve specifically outlined marketing goals and result in a positive ROI.
Laura has written hundreds of articles for the technology sector, as well as IT white papers, RFIs, RFPs, and task orders for government contractors. She has a strong technical writing background that has resulted in multiple contracts won for her employers. Revenue from these contracts totaled over $200M. She has spent over 1500 hours researching cloud computing, data analytic software, ISO 9001 polices, ISO 20000 guidelines, ITIL v.4, comparative analysis of Alliant Small Business (ASB) companies, project management, help desk platforms, staffing requirements, cyber security, and IT project development methodologies (Agile SDLC, Waterfall).
Laura has developed SEO optimized website content for small to large businesses across a multitude of industries. When developing a website, Laura determines the internal structure best suited for exceeding her clients' needs. URLs are chosen to produce optimal search engine results. Additional factors of web page development include load time, media, content, layout, anticipated views per day/month, internal and external linking, and call-to-action areas. Laura has over 1,000 research hours in the SEO field. She is extremely proficient at analyzing industry web content to determine optimal keywords. She analyzes key factors including industry phrases, search statistics, the internal structure of the website, and local vs. global keyword searches. She strategically uses SEO keywords to increase website rankings and produce an optimized call-to-action.
Laura has written news articles, blog posts, and white papers for various small to mid-sized financial institutions.
Laura has created marketing content for dealerships, SEO companies, Big Data Analytics, and auto websites. Marketing content has included: email campaigns, white papers, informational brochures, PowerPoint sales presentations, sale sheets, blog posts, and articles for publications.
Laura has developed real estate marketing content for over 200 Realtors and Brokerages. She has written press releases, blogs, articles, MLS descriptions, agent profiles, and website content for clients. Printed content for individual real estate agents was developed in a hyper-local context. Web content resulted in higher SEO results and increased traffic to specific agent websites.
Laura has created in-print and online advertising campaigns in the auto, retail, equine, and real estate industries. After analyzing the competing ad-space of a publication, Laura will design advertisements to be both visually appealing and memorable. A successful ad must be designed with "eye-tracking" in mind; key components must be laid out to fall directly into the viewer's line of sight. Font, color, arrangement, content, size, and competing layouts are all factors that Laura considers when designing an advertisement.
Laura writes blog posts to appeal to a targeted market. Her posts are written in a conversational tone that appeals to the reader and entices sharing. Each blog post is tagged to create optimal visibility.
Laura has developed SEO optimized website content for multiple webpages. When developing a website, Laura determines the internal structure best suited for exceeding her clients' needs. URLs are coded to produce optimal search engine results. Additional factors of web page development include load time, media, content, layout, anticipated views per day/month, internal and external linking, and call-to-action areas.
Laura has written over 2,000 articles in her career as a freelance writer. Her articles are written to cater to the interests of the intended audience. Laura's preferred style of writing is engaging, informative, and witty. News articles are written in accordance with the SPJ and Reuters guidelines.
Laura has written press releases for the following industries: Advertising, Oil & Gas, Marketing, Technology, Mobile Applications, Commercial, Entertainment, Real Estate, Retail, Auto, Financial, Professional Services (Doctors, Lawyer, Dentists, Health and Medical Care), Website Content, Website Management Services, Construction, and Industrial industries. Press Releases are written to engage readers and encourage audiences to learn more about the involved individuals or companies.
Laura has written product descriptions that are designed to motivate consumers to purchase. Each product description is easy-to-read, offers valuable information, and subtly encourages viewers to act. Through her knowledge of SEO tactics, Laura adds industry keywords to bolster the visibility of the product.