Amy's specialties include general health and medical topics, from both a business and consumer perspective. Her work in CBD gives her particular knowledge of cannabis products and writing about health supplements within U.S. legal restrictions. She's also adept at writing about business and investing topics for general readers (though she is not a stock analyst).
Amy's writing interests include health, medicine, science, politics, religion, history, and culture. Outside of writing, she enjoys visiting parks and museums, reading a wide variety of books, playing word games, doing water aerobics, and above all, travel. She's been on a three-month road trip around the U.S., and has also toured Italy, Switzerland, France, the U.K., Ireland, Spain, Portugal, Morocco, Tanzania, and Costa Rica.
Double major in English and psychology, graduated magna cum laude.
Completed Stanford's A.M. program in journalism while writing articles for the campus newspaper.
Amy spent four years writing copy for cbdMD.com, including blog posts, landing pages, product descriptions, FAQs, sponsored content, catalogs and more. She became very familiar with the nature of cannabis products and how to write about them within the FDA's legal restrictions.
Amy covered the biotech and pharma industries for about seven years as a reporter for Investor's Business Daily. She covered crucial new drug developments in areas such as hepatitis C, immunotherapies for cancer, and Alzheimer's disease. She focused on the business side of those industries, but included much scientific information written for a general audience.
Amy worked as a business reporter for 17 years and covered many industries, with a focus on how the news affected stock prices and investing. She mainly covered the medical industry but also wrote about many different kinds of businesses that were publicly traded.
Amy wrote many, many news articles over 17 years as a reporter, so the number above is just a rough estimate. These varied in length from short breaking-news items of a few hundred words to features of around 2000 words, and included many topics. Longer-form articles were usually profiles of businesses, industries, or successful individuals.
Amy blogged professionally for cbdMD, a CBD startup, writing about CBD products as well as general health and wellness topics. Her work was developed with the SEO team to help boost traffic to the site, and she also frequently refreshed previous blogs with updated keywords. She also wrote posts for outside sites as part of the backlink strategy.
Amy wrote landing pages for cbdMD that described the different categories of CBD products (gummies, capsules, full spectrum, etc.) as well as informational pages on shipping policies and the like. Product landing pages were created with SEO to rank high for popular CBD-related search terms.
Amy wrote sponsored content that cbdMD placed in alternative weekly publications, including LA Weekly and the Village Voice. These pieces were search-optimized with links back to cbdMD.com to help boost the ranking of the home website.
Amy wrote detailed product description pages for nearly all of cbdMD's products, including CBD tinctures, capsules, gummies, topicals, drink mixes, and skincare products. They were created in collaboration with the SEO team to rank high for common CBD-related search terms.
Amy's work at cbdMD included FAQs on all landing pages and product description pages. The questions were mostly chosen from Google's "people also asked" section in lists of results for popular search terms relevant to the subject of the page ("cbd gummies," etc.).