Kenzie specializes in long-form blog content, pillar blog content, and long-form white papers/ebooks. She has primarily worked in the technology industry and has extensive experience distilling complicated, highly-technical topics and themes to non-technical audiences.
Kenzie's walls are lined with bookshelves full to the brim with stories ranging from fantasy to historical fiction and fairytales to biographies. When she's not reading, Kenzie enjoys spoiling her nieces and nephews.
Kenzie spent the majority of her professional career working for software companies and managed services providers that specifically targeted IT leaders. She created blogs, white papers, and other content pieces for top of funnel marketing activities to target IT executives. She also worked with a group of local IT professionals to start and promote a non-profit organization aimed at educating local IT professionals from the practitioner to the executive level.
Kenzie is a full-funnel marketer who has worked in almost every area of marketing for small businesses, including content writing, website development and maintenance, social media strategies, paid media strategies, contributed and sponsored content, public relations strategies, branding and brand strategies, and graphic design. She specializes in local or regional marketing strategies. She also founded and hosted a marketing peer group of marketing professionals across the U.S.
Blog posts are the backbone of any good content strategy. Kenzie is well-versed in topic research, outline and drafting, and SEO optimizations to ensure blog posts are well-written, easy to read, relevant to the target audience, and optimized for audience search phrases. As part of her day job, and as a freelancer, she has developed blog content for tech companies across the U.S.
Kenzie uses webinars and other long-form video content (e.g. on-demand webinars, recorded live events, and live streams) as the foundation for a content strategy. Once the recorded video is posted to YouTube and optimized for search, she takes the audio from that same video and publishes it to a podcast (again optimized for search). That content gets broken down further into one or two recap blog posts and overviews the content covered in the video. She also repurposes the video content into 15-60 second clips for social media and YouTube shorts.
Press releases are one of the easiest content marketing tactics available, especially to small businesses. Kenzie has used press releases to highlight interesting survey data, new clients or partnerships, community outreach, and awards to bring increased recognition to her clients. They also provide the most ROI because each press release can be sent to many publications (like industry magazines, local newspapers or publications, and Chambers of Commerce).
White papers, as the more professional equivalent to the ebook, are Kenzie's favorite way to provide detailed, technical content to audiences who are new or nearly new to a topic or theme. She structures white papers to maximize a reader's ability to skim for the information they're looking for, while still providing ample context for them to understand how to apply the knowledge in their own circumstance.
Kenzie has used FAQs as a quick and easy tactic to increase SEO rankings for product pages. FAQs are a great option for these types of pages because they allow organizations to use many different types of keywords, as well as show off their competitive advantages, without diluting the user experience with keyword stuffing.