Cara M
Writer #70831
Joined 2/14/2023
4 Star Rating
206 Projects
0 Endorsements
0 Elite Skills
Cara has a strong background in writing and editing content that cultivates brand image. By taking on a client's voice, she can appeal to target audiences through a variety of customer-facing content and copy.

Cara studied communication and public relations at Villanova University, earning both my bachelor’s and master’s degrees. She has interned and freelanced for various companies, big and small.

She has a knack for identifying brand voice and crafting messages that empathize with target audiences, no matter the industry. As a fast learner and self-starter, Cara is happy to do a little research and dive right into a new project. She strives to bring a fresh voice and new ideas to her copy to capture your readers and enhance customer engagement and retention.

In the past, Cara has worked in-office at Kimball Hughes PR doing all things writing; in Anthropologie’s copywriting department crafting product descriptions; shaping the customer journey as a producer for Dotdash Meredith; and she helped startup beverage company Mingle Mocktails get their feet off the ground.
Health Supplements
Shopping
Email Copy
Pets
Fashion
Lifestyle
Bio/Profile
Beauty
Article
Product Description
1 More

Specialties

Cara specializes in content creation and copywriting in the beauty, interior design/home decor, and fashion industries.

Cara writes both informational and promotional copy, and she is passionate about helping small businesses and startups get their feet off the ground through great web copy.

Specifically, she can help you with the following:
- blogs
- articles
- guest posts
- email copy
- product pages
- category and subcategory pages

Interests

Cara is as passionate about copywriting and content creation as she is about her morning coffee.

Cara enjoys researching new information and new industries to tackle writing projects for a wide variety of clients, but her passions lie in writing about the things she enjoys day to day. She's an animal lover, crafting and home decor enthusiast, and skincare know-it-all, and these passions help bring her copy to life.

Education

Villanova University

Villanova University

Beauty

30 Projects Completed

Cara thoroughly enjoys writing for the beauty industry, being a skincare and makeup enthusiast herself. She has written blogs, category and subcategory pages, product pages, articles, and guest posts for clients in this industry.

Fashion

20 Projects Completed

Cara thoroughly enjoys writing for the fashion industry, being a clothing and accessories enthusiast herself. She has written blogs, category and subcategory pages, product pages, articles, and guest posts for clients in this industry.

Lifestyle

20 Projects Completed

Cara thoroughly enjoys writing for the lifestyle industry and exploring new trends. She has written blogs, category and subcategory pages, product pages, articles, and guest posts for clients in this industry.

Shopping

10 Projects Completed

Cara has written for the shopping industry, including articles about trends, detailed product reviews, and product pages.

Pets

2 Projects Completed

Cara has written for the pet industry, including product descriptions and email series.

Health Supplements

1 Projects Completed

Cara enjoys writing for the supplement industry and learning about new and helpful products along the way. She has articles for clients in this industry.

Blog Post

50 Projects Completed

Cara is an experienced blog writer. She can quickly do research on topics and is always willing to explore new industries or up-and-coming trends to make blog posts informational and useful to readers.

Article

30 Projects Completed

Cara has experience writing articles, guest posts, and thought leadership pieces for a variety of industries, from insurance to fashion.

Product Description

30 Projects Completed

Cara has experience writing product descriptions for a number of clients. She has written product pages for clothing, interior design, beauty, and cannabis clients in the past.

Email Copy

10 Projects Completed

Cara has experience writing series and one-off email copy, including welcome sequences, sales emails, and newsletters.

Bio/Profile

3 Projects Completed

Cara can collect information on people and businesses and summarize that info in a way that connects with a target audience and builds trust and authority.

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