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Publishing
Article
Journalist
Chloe's specialities include media communication writing, social media writing, content copy decks, advertising taglines, presentations and executive/board speeches.
Chloe has strong interests in customer experiences in sport, fashion, entertainment and current affairs.
Two degrees completed, including a thesis on the impact of big tobacco on Australian public policy making.
Five years working in sport in racing and football. All in media and marketing management roles that were also hands-on in writing and strategy roles.
Chloe has written newsletters for sporting clubs, commuters, digital subscribers and many more! This content has been then purposed for print newsletter, e-dm newsletter and web articles. Chloe has a strong skill at 'peeling the onion' writing, creating content that can be used for a newsletter and then peeled back layer by layer and used in social posts, web articles, SMS/Push, sales and retail content and POS.
Chloe is experience in precise direct mail writing that keeps the mail open and the click-thru's coming! Chloe also has the ability to use many CDP's to build direct mail as required.
Chloe has over 20 years experience writing ad copy including tagline development and body copy of advertising. A creative writer with a strong understanding of purpose and audience objectives.
Chloe has extensive experience in preparing copy decks for brochures, flyers, posters and other marketing collateral.
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