Ethan’s primary specialty is in long-form content, including blog articles, in-depth profiles of thought leaders, press releases, technical guides, white papers, and sponsored or editorial content.
In addition to the above, Ethan has successfully crafted social media copy, product descriptions, video scripts, advertising copy, short employee bios, and email content for both internal and external audiences.
The bulk of Ethan’s clients are in the legal services, cannabis, and entertainment industries, but his wide-ranging background has equipped him to also write for clients in the food and beverage, arts, and SaaS product spaces, as well as publications interested in university-industry partnership strategies and real estate.
In addition to creating new content, Ethan also offers editing services and strategy consultations.
Ethan is interested in the intersections between the American legal system and the massive range of businesses that must navigate it. For example, his work might ask questions like “What legal loopholes allow for a clinic specializing in psychedelic-enhanced psychotherapy to operate?” or “How will the federal government address AI-generated content in relation to current copyright law?”
Beyond writing, Ethan has worked on a few short movies, sold books, made coffee, washed dishes, sliced lox, tutored college kids, and shuffled paperwork for tax agencies. He is currently based in Brooklyn and has done stints in Seattle, London and San José, California.
Ethan received a Bachelor of Arts in English with a minor in communication funded nearly in full by the merit-based SCU Incentive Grant. His coursework included American and British literature, communication law, filmmaking, business and professional services writing, and art history.
Ethan’s first ever freelance assignment was a local magazine’s initial dive into the best dispensaries in and around the San Francisco Bay Area not long after the state legalized cannabis for recreational use.
Since that first article, Ethan has crafted product descriptions and brand bios for players in the cannabis sector. He’s also created a significant amount of SEO-boosted educational content, and regularly turns to the latest in peer-reviewed scientific research to support his own work.
The rates below will vary based on the complexity of the assignment and requested turnaround time.
From partner bios, firm blog posts, and press releases to legal technology guides, sponsored content, and applications for the industry’s massive number of awards and rankings, content is king for law firms looking to make their mark.
Ethan possesses a wealth of experience writing about and on behalf of major legal industry players, including at an industry newswire with over 1.5 million readers and at a New York-based Am Law 200 firm with a national reach. Through this experience, he has developed the unique capability to translate the densest legalese into content even non-attorneys can easily grasp.
The rates below will vary based on the complexity of the assignment and requested turnaround time.
Ethan has extensive experience reporting on and promoting thought leadership and events in the entertainment space.
His past clients include one of the Canadian music industry’s best known press agents, a new mobile app targeting music aficionados, and the City of Santa Clara, California’s premier art museum.
In addition to the above, Ethan publishes reviews of current gallery shows, as well as interviews and profiles of active visual artists and musicians.
The rates below will vary based on the complexity of the assignment and requested turnaround time.
Ethan’s primary speciality is in longform content, and he utilizes the skills developed through his background as a journalist and as a writer for professional services companies to produce effective, engaging deliverables.
Skills such as interviewing, conducting research, following or developing internal style guides, and optimizing content to perform well on search results pages are extremely transferable, and Ethan leans on these and more to craft articles, blog posts, sponsored content, internal and external newsletters, press releases, and more.
The rates below will vary based on the complexity of the assignment and requested turnaround time.
Ethan regularly produces reviews of SaaS products and other technology for clients whose offerings target the legal industry. His approach to a product review is simple, and begins with a clear identification of the problem solved by the product at hand.
From there, Ethan examines the details of the products’ unique features and works with the product development team to better understand the process that led to the product’s creation before. If requested, he also conducts research on competing products and breaks down the pros and cons of the product being reviewed versus its competitors.
The rates below will vary based on the complexity of the assignment and requested turnaround time.
In addition to his lengthier work, Ethan excels at two types of short form content: product descriptions and individual bios or profiles.
His product descriptions have primarily been for the cannabis industry, where clients looking to set themselves apart in a rapidly saturating market turn to Ethan to effectively and succinctly describe innovative new products and industry classics alike.
The rates below will vary based on the complexity of the assignment and requested turnaround time.
In addition to his lengthier work, Ethan excels at two types of short-form content: product descriptions and individual bios or profiles.
His bios and profiles have been utilized by legal industry professionals — including C-Suite leadership, firm partners, and even new associates — to demonstrate and summarize their best work, display their most recent speaking events and publications, and describe the sometimes niche aspects of the law they specialize in.
The rates below will vary based on the complexity of the assignment and requested turnaround time.
Ethan’s primary speciality is in longform content, and he utilizes the skills developed through his background as a journalist and as a writer for professional services companies to produce effective, engaging deliverables.
Skills such as interviewing, conducting research, following or developing internal style guides, and SEO best practices are extremely transferable, and Ethan leans on these and more to craft articles, blog posts, sponsored content, internal and external newsletters, press releases, and more.
The rates below will vary based on the complexity of the assignment and requested turnaround time.
Ethan’s primary speciality is in longform content, and he utilizes the skills developed through his background as a journalist and as a writer for professional services companies to produce effective, engaging deliverables.
Skills such as interviewing, conducting research, following or developing internal style guides, and optimizing content to perform well on search results pages are extremely transferable, and Ethan leans on these and more to craft articles, blog posts, sponsored content, internal and external newsletters, press releases, and more.
The rates below will vary based on the complexity of the assignment and requested turnaround time.
Ethan’s primary speciality is in longform content, and he utilizes the skills developed through his background as a journalist and as a writer for professional services companies to produce effective, engaging deliverables.
Skills such as interviewing, conducting research, following or developing internal style guides, and optimizing content to perform well on search results pages are extremely transferable, and Ethan leans on these and more to craft articles, blog posts, sponsored content, internal and external newsletters, press releases, and more.
The rates below will vary based on the complexity of the assignment and requested turnaround time.
Ethan’s primary speciality is in longform content, and he utilizes the skills developed through his background as a journalist and as a writer for professional services companies to produce effective, engaging deliverables.
Skills such as interviewing, conducting research, following or developing internal style guides, and optimizing content to perform well on search results pages are extremely transferable, and Ethan leans on these and more to craft articles, blog posts, sponsored content, internal and external newsletters, press releases, and more.
The rates below will vary based on the complexity of the assignment and requested turnaround time.
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