Brian's writing specialties include:
-Website content
-Social media posts
-Blog articles
-Email campaigns
-Landing pages
-eBooks
-Speeches
-Radio & TV scripts
Brian believes great communication should move people. If your words fail to grab a potential customer’s heart, you lose. But the customer also loses because they won’t use your product.
You’ve got milliseconds for your words to snatch people by the collar and convince them you can solve their unique problem.
Brian lives in Virginia with his wife, their five children, and a happy-go-lucky Golden Retriever.
As a child, he loved to draw and dreamed of becoming a Disney cartoonist. As he grew older, a love of reading led to a passion for writing.
He loves sports and music. Given the right circumstances, he can also do a smooth moonwalk on a slick kitchen floor.
Brian has worked in the marketing industry for over 25 years, helping a variety of industries from large corporations to mom-and-pop stores, from big conglomerates to non-profits.
His specialty is connecting with customers and directing them to an offer that can solve one of their unique problems.
Brian has worked extensively with non-profits and understands their need for donor engagement and fundraising.
At the core of these efforts is a storytelling approach that helps donors see how their giving makes an immediate difference. His writing provides easy call-to-actions so donors can give with minimal effort.
Brian has written at least four eBooks, spanning industries including personal trainers, HVAC, and marketing agencies.
The key to writing an eBook is capturing the "voice" of the organization and speaking directly to the concerns and interests of the target audience.
eBooks provide an ideal platform for both education and entertainment while showcasing an organization's expertise. The goal is to secure more clients with clear call-to-actions woven throughout the pages.
The secret to webpage copy is to be customer-centered.
So often, businesses tend to talk too much about themselves, their products, and their history. While that can be important, the customer only wants three simple questions answered:
(1) What service/product do you provide?
(2) How can it help solve a problem I have?
(3) How do I get it?
If your message becomes too cluttered, the potential customer will struggle to find the answers to those questions. This often results in lost sales.
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