Joyce specializes in compelling marketing and public relations writing for businesses and non-profit organizations. Her strengths lie in press releases, backgrounders, opinion columns, position papers, and brochure/website copy. She presents complex or nuanced information in clear and understandable language and tone. She has also written numerous speeches and presentation scripts, paying careful attention to the meter and diction of the speaker's voice. Joyce has also been tapped on several occasions to write eulogies -- a role that she does not relish, but puts tremendous effort into when called upon.
Joyce takes particular joy in helping non-profits with their communications and public relations needs, which often includes the sometimes challenging task of communicating their visions and strategies. She also spends a great deal of time in her Delaware community supporting an arts guild, for which she is the volunteer communications director and an active member.
Joyce has worked with several educational non-profit organizations focused on K-12 education issues, including standardized testing, education equity, special education and international student education. She has written press releases, position papers/thought-leadership articles, and opinion pieces. She specializes in making her education writing compelling for parents, educators, administrators and communities.
Joyce has worked with environmental organizations, writing press releases, position papers/thought-leadership articles, and opinion pieces. Her writing has included sustainability in manufacturing, methane gas emission reduction, and corporate environmental initiatives.
Joyce has worked for a number of high-technology clients in hardware, software, networking and services industries. She has written press releases, backgrounders, thought-leadership articles and case studies/user stories that communicate technical information in clear, compelling language that is digestible to readers of all experience levels.
Joyce has written web copy for a number of companies and non-profit organizations, ensuring consistency of tone, language, message and presentation. She follows basic rules of SEO, without "force-fitting" language in inappropriate ways. Her experience includes educational institutions, affordable housing organizations and for-profit companies. Although not an HTML programmer, she writes landing pages, as well as secondary pages.
Joyce has written scores of case studies or user stories for companies and non-profit organizations. Joyce believes that "real-life" examples add credibility and personality to any product, industry or cause. She writes her case studies from the point-of-view of the user, making the story personal and relatable.
Joyce has practiced public relations for more than 25 years, writing countless press releases for companies and non-profits. Because she started her career as a journalist, she understands that a good press release must start with the most important information, adding secondary or explanatory information in subsequent paragraphs.
Joyce has written brochure copy for many companies and non-profits. She uses active language that draws readers in, while limiting unnecessary "marketing" language that can turn readers off. Her brochure copy is bright, informative and communicates complex or technical information in clear, compelling language that is easily digested.
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