Although Billy remains as flexible as a soft pretzel when it comes to deliverables, in recent years, he’s emerged as a specialist in crafting website copy and marketing taglines that stoke audience interest. Combined with his decades-long mastery of article writing, Billy excels as a wordsmith that not only intrigues your sales leads and viewership but keeps them engaged long past their initial arrival.
Like his grandfather before him, Billy enjoys film, whether it be a classic noir, a contemporary thriller, or simply a good James Bond flick. (“From Russia With Love” remains a standout all these years later.) Always fascinated by space travel, Billy voraciously studies the latest from NASA, SpaceX, and all those who plan to take mankind beyond our blue orb and into a new space age.
Billy worked extensively with Webstager Digital Media as a copywriter, blogger, and website manager focused on the auto industry. Webstager was a preferred vendor for Stellantis N.V. (formerly FCA, or Fiat Chrysler Automobiles), and Billy carefully composed content for dealerships that engaged audiences and converted leads into sales. He specialized in both landing pages and short form, spec-heavy blog copy.
Billy worked with Trivago for several years as a dedicated writer. As part of their hotel projects for both the United Kingdom and the United States, Billy researched, compiled, and composed listings for hotels/B&Bs far and wide. This required an excellent handle on British English in addition to Billy’s expertise in American English.
Billy began his professional writing career as an avid gamer covering a topic he adored from childhood into his adult life. He wrote news, editorials, and reviews spanning Nintendo and Microsoft systems. This work led to free game review copies from Nintendo courtesy of their PR agency, Golin-Harris, as well as a trip to Toronto as part of the Canadian government’s Digital Media Summit.
Billy has worked with a menagerie of tech companies and individuals requiring copy assistance. Whether it’s an article on WordPress user roles, a ghostwritten treatise on cryptocurrencies, or a blog on AWS cloud services, Billy has leveraged his considerable writing expertise to craft engaging copy that stimulates readers.
Billy has written thousands (yes, thousands!) of blogs on subjects running the gamut from automobiles to sports to consumer technology. Whether it's factual, spec-heavy articles or clever, punchy pieces, Billy has done it all in a professional blogging career that extends back nearly 20 years. And now, he’s eager to get started with you!
Billy has worked with independent clients, boutique agencies, and major brands to craft compelling email content aimed at consumers. Every piece of copy has been optimized to quickly grab readers’ attention and convert leads into happy, paying customers. Pithy subject lines, captivating headers, powerful CTAs — Billy delivers it all with a smile.
Getting leads to your site but not quite making the conversions? Experiencing a terrible bounce rate and want users to stick around longer? Billy specializes in crafting enticing copy that will get your viewers to stop, think, and consume more. He’s all about having visitors spend more time listening to what you have to say and sell — and the longer they spend, the greater chance you have to make the conversion.