Alex's background is in media production and training, and education. He has written on various subjects and never passes up an opportunity to dive into something new. He loves writing about science, education, art and design, mental health, and parenting. He is just as at home writing explainer videos as he is writing Standard Operations Manuals. Alex is happy to take on projects of all types but is impassioned when writing for visual media. He has enjoyed working as a scriptwriter, storyboard artist, and infographic designer.
Alex loves to learn and explore new things through writing. With a background in film and media production, he is always looking for a creative outlet. Whether it's video production, illustration, graphic design, or learning new technology, he is restless to broaden his knowledge. In addition, Alex enjoys reading and good storytelling. When he is not writing, he usually spends time with his family, traveling, practicing photography, and throwing the ball around with his idiosyncratic border collie.
Alex has more than five years of experience working in the cannabis industry. He has trained salespersons, written informational articles, and created videos for industry professionals. Most often, his focus is on the wellness potential cannabis offers. However, he is also fascinated by the science and culture surrounding the plant.
As a writer and trainer, Alex has produced content for eLearning courses and in-person instruction. He has experience creating employee- and customer-facing learning material in a retail environment. The content was often scientific and dense with jargon which needed to be simplified and made accessible to the layperson. In creating online course content, Alex has proved savvy in creating written and graphic subject matter catered to a particular audience.
With a background in video production, Alex has extensive experience writing for visual media. While writing is his focus, he has dabbled in nearly every aspect of the production process. Whatever the story, subject, or media type, Alex is, at heart, a visual storyteller. He has also enjoyed fulfilling roles as a storyboard artist and video editor.
Alex has helped write and design eLearning courses and retail training programs. He is comfortable working with subject matter experts to gain full knowledge of a given topic before distilling the information into concise, consumable lessons for a particular audience. These lessons have been presented in various forms, including written copy, infographic designs, and videos.